20 Live Video Stats Marketers Need to Know in 2021

by Amit Kumawat Director at D Amies Technologies
The video stream can be really helpful for a business to get recognition and spread brand awareness and therefore brands are consulting a web development company in India. Live streaming has provided amazing results to many brands and is becoming a common way of marketing.


Given below are 20 stats that will motivate you to use live streaming for your business.


  1. 1.1 billion hours of live video the content was watched by internet users in 2019.
  2. In 2020, more than 47% of live video viewers agreed to watch less TV because of living streaming.
  3. 70% of consumers were streaming live video worldwide by the end of 2019.
  4. More than 35% of marketers use live video as a neighborhood of their social media strategy.
  5. 52% of live stream viewers prefer free, ad-supported content over subscription content.
  6. 85% of individuals prefer watching live video from a brand than watching standard social media posts.
  7. 67% of audiences who watch a live stream event will purchase a ticket to a uniform event.
  8. 87% of individuals prefer to watch a live video from a brand than reading a blog.
  9. Non-gaming content has been a serious growth driver for Twitch representing 11% of the hours watched in December 2019 compared to eight in December 2018.
  10. Twitch users watch 2.9 trillion hours of live content in 2019.
  11. In Q1, Twitter hosted quite 1,200 live-streamed events.
  12. 70% of consumers prefer to watch live videos on YouTube over other platforms.
  13. 60 of the most-viewed YouTube live streams happened within the last two years.
  14. "Facebook Live Stream" witnessed a 330% increase in searches between 2016 and 2018.
  15. One in five Facebook videos may be a live broadcast.
  16. 70% of consumers who live stream do so a minimum of once per day.
  17. 67% of individuals say the standard of the video they're watching is that the most vital factor of a live stream.
  18. The most-watched live streams got to do with news coverage, while concerts and live conferences tie in second.
  19. 87% of individuals will watch a live stream if it includes behind-the-scenes content.
  20. Almost half of Gen Z watches their favorite shows survive social media.


Provided points are 100% accurate and can be found on the web. Consulting a web development company in India can also do magic for your business. Just make sure to consult the right company that can satisfy the need of your business.

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About Amit Kumawat Advanced   Director at D Amies Technologies

34 connections, 0 recommendations, 236 honor points.
Joined APSense since, May 13th, 2015, From Jaipur, India.

Created on Apr 6th 2021 00:15. Viewed 159 times.


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