Don’t experiment with too many font styles in design. Instead, stick to one or maximum two fonts – one for header and the other for the body. Keep it simple!
5. USE FONT VARIATION IF YOU HAVE TO – Font variation basically means using different fonts from the same family. For instance if you are using Arial font you have variants like Arial Black, Arial Rounded, Arial Narrow. Use of this will add variety without losing a sense of consistency throughout the image.
6. PAY ATTENTION TO ALIGNMENT OF OBJECTS – Ensure that all elements of a design i.e text, images, icons etc are properly aligned. This renders a professional and presentable look to your designs. Online design tools like Canva, Snappa etc have grid lines that make it easy for your keep your texts aligned.
7. USE ICONS TO SUPPORT YOUR MESSAGE – Icons add visual interest to your designs and enhance the content. Icons serve to grab user’s attention and reinforce the content. Proper use of icons in text-heavy images (infographics) can makes the design a little more engaging.
8. BE CONSISTENT – Every designer have their own specific style. Their own set of rules like set of colors, text, image placement, fonts etc. The idea is to be consistent and follow that style throughout the design. Don’t go contrary. Ensure consistency in your overall image.
9. USE CONTRASTS – Use of contrasts in colors, fonts, etc will make certain elements stand out. Tools like Adobe Color help you choose beautiful contrasting colors.
10. BE AWARE OF TRENDS BUT RETAIN YOUR IDENTITY – In today’s tech-driven world, visual content is constantly evolving creating an additional pressure on the designers to stay current and up to date. From the latest tools and techniques to recent design styles, there is pressure on the designers however the key is to adapt those styles and techniques without compromising who you are as a designer.
11. USE LINES – Use of lines in designs create a sense of order and to separate different elements of your design. For instance, lines used to differentiate headers from body text, etc.
12. KEEP IT SIMPLE – The one point that simply can’t be emphasized enough. Don’t try and show off all skills and techniques in a single design. Design that sells is the one with a simple and coherent concept. Keep it simple. Try and go through the graphics made by Apple. They have minimal use of colors, graphics and font style is simple and small. No bold statements, no loud colors.
13. USE TEXT OVER IMAGE STYLES TO CONVEY A MESSAGE – These graphics are getting hugely popular these days especially in ad copies, branding materials, etc. Add a nice sober, slightly plain background and write the message over it. Adjust the level of brightness of the background to make the text stand out and easily readable. For example:-
14. Structure your content intelligently – Choose the text to go on to the design wisely. While it’s always a good idea to keep text to a minimum, it is equally important to make sure that the message does not get lost in the process. Use short impactful sentences. The ideal length of a sentence should be no more than 30-40 characters (not words mind you!) which includes spaces, punctuation, etc.
15. Think about the intended Audience – If you’re thinking of making it big in your career as a designer, you’re obviously thinking of it commercially. If you’re working for a client, take a complete brief from then client about details of the image like target audience, market, etc. Create design keeping the audience in mind. For instance, if your intended audience is college students, you should use bright, dynamic colors, designs, etc. Similarly, if you’re designing for old people, use light, dull colors like a grey, white, simple design that they would find it easy to relate to.
16. Master Tools
Being a graphic designer means you’ll be working on digital designs using different tools and software. Know the basic tools inside out. The most basic ones include Adobe PhotoShop, Illustrator, Corel Draw, etc. There are others as well. But start with these ones first. The more tools you work with, the more diverse will be your designs.
17. Build Your Portfolio – In your designing career, you’ll create several pieces some good while some not so. Have a collection of your best pieces of work. Don’t worry if you are just starting out and have not worked enough. You can include samples from your internships, practice sessions as well. Just have something to show to your prospective clients about your skills.
18. Re-work on your old designs in your free time – When you don’t have enough work-load, utilize that time to re-work on the old design that you made when you first started designing. Revisit the pieces, it’ll likely make you cringe but never mind, invest some thought into how you can make it better. You mature with time and experience. Use it to make your designs better. This proves an excellent opportunity to polish your skills.
Remember true learning comes only with experience. You have to keep working on projects big or small. These tips will help you do better but it’s you who has to do the work. There is no substitute for hard work. Collaborate with other designers. Offer to help even if it’s without any compensation to start with. Attend design conferences and know what’s being appreciated for that is the only way you can improve your skills as a designer. Be hungry for work. Like they say, “Pleasure in the job puts perfection in the work”.
Anupam Rajey is a seasoned marketer and a sales expert. He is the CEO of Acelerar Tech, a leading KPO that offers virtual assistant services for social media, Internet research, Product Image Editing Services and more.