18 Best Places to Sell Online (US, Canada, Australia & Europe)

eCommerce has been around since 1979 when English entrepreneur Michael Aldrich came up with the  Teleputer and coined the concept of teleshopping. However, online shopping took the globe by storm only after the internet was released for use to the public in 1991. Since then, virtual marketplaces started popping up on the regular, offering people the opportunity not only to purchase but also to sell items from the comfort of their homes. Nowadays, there are around 9.1 million etailers globally, providing customers with a vast variety of products and services from an incredibly wide range of niches. Taking into account this number, it should come as no surprise the fact that, according to Statista, retail eCommerce sales are estimated to reach global revenue of 5.5 trillion USD in 2022 which is expected to exceed 7 billion USD until 2025.

In order to be able to contribute to that profit, before diving headfirst, aspiring sellers must track down the marketplace that would be most suitable and profitable for their business. Commissions, payment methods, shipping costs, and listing fees are only a few things retailers should be mindful of prior to setting up their online store.

In this article, we’ll go through the best places to sell online including marketplaces from all across the US, Canada, Australia, and Europe, therefore giving you a chance to pick out from a variety of selling platforms according to your location.

USA

Etsy

Headquartered in Brooklyn, New York, the owners of Etsy have made a name for themselves by building an online place for buying and selling vintage and DIY items from diverse product categories such as clothing and accessories, furniture, wedding decorations, various types of art pieces and collectibles, as well as toys, books, and even electronics. Despite being an American-based company, Etsy has also opened its services to international audiences as well. Items are listed for a fee of 0.20 USD per product and will remain on the platform for 4 months with automatic renewal once the period has ended unless the seller disables the feature for their store. Moreover, Etsy requires a commission fee of 5% for each transaction made from the selling price of the product. In case sellers use Etsy Payments, they’ll have to pay an additional payment processing fee of 3% along with 0.25 cents per transaction. Etsy’s own payment processor remains the most convenient and simple way to process sales. Keep in mind, however, that Etsy Payments are available in a limited number of countries. An alternative payment method would be using a PayPal account. 

Poshmark

Founded in 2011, Poshmark focuses on men’s, women’s, and children’s apparel, additionally including a category for home decor as well. Store owners can list items for free, however, for sales that round up to less than 15 USD sellers are required to pay 2.95 USD, while for products whose price amounts to or surpasses that number, Poshmark charges 20% from the selling price. When it comes to shipping, the eCommerce company supplies sellers with free pre-paid labels to go on the package. Another thing worth mentioning are the real-time virtual events known as Posh Parties. They’re organized on the Poshmark app 4 times a day where people can shop and list products along with their friends. Except for sellers located in the US, Poshmark is also available for Canada, Australia, and India.

eBay

American e-commerce giant eBay allows you to sell absolutely anything, even a bunch of weird stuff, which it’s a whole separate category. If you decide to work with eBay, be mindful of the two types of selling fees the company imposes. You’ll be obligated to pay an insertion fee of 0.35 USD per listing in case you list more than 250 items in a month. The other expense you’ll have to cover is the final value fee paid once your products have been sold. For most item categories eBay will charge you 12.55% per sale with an additional charge of 0.30 USD for each order. By 2008 the company went global, thus, welcoming sellers from all around the world.

Amazon

We can’t possibly put together a list of best places to sell online without including one of the very first eCommerce marketplaces. After going public in the US in 1997, it didn’t take long for Amazon to become open to international buyers and sellers as well. Just like with eBay, Amazon will let you sell almost any type of product with the exception of certain items and categories that might require to be approved before being listed. Selling on Amazon involves subscribing to one of two plans: individual and professional. The former charges 0.99 USD for each product sold and it’s dedicated for those who plan to sell less than 40 products per month. The latter charges users a monthly fee of 39.99 USD and is allocated for people who have the intention of selling more than 40 items on a monthly basis. In addition, the professional plan includes product advertisement, access to advanced tools such as reports and APIs, and listing items in restricted categories. On top of these fees, both accounts’ users are obliged to pay a referral fee for every sale that’s been made which can be as low as 8% and as high as 45% depending on the product category. Selling on Amazon is the ideal choice if you team up with a reliable dropshipping supplier or a wholesale clothing vendor, especially in the fashion niche, as you'll get access to a wider base of potential customers and start making profits right away.

Chairish

If you’re aiming towards selling furniture and artsy decorations, then Chairish is the market for you. With three seller memberships to choose from, you’ll be given the freedom to pick out the perfect plan that’ll tick out all your boxes. After you get your account up and running, Chairish will start you off with the basic free Consignor plan by default. Once having listed more than 10 items, the company automatically upgrades you to the Professional plan which doesn't require any fees either. In case you want to benefit from expedited payment, prioritized customer support, business analytics and many other additional options, the third plan called the Elite is available for 149 USD a month.

Canada

Kijiji

Specializing in classified advertising, Kijiji was founded in 2005 as an eBay subsidiary, joining the eBay Classifieds group in 2007. Besides offering buy and sell services for an enormous variety of items, Kijiji also provides its users with retail estate listings, vacation rentals, job ads, and many more. When it comes to listing items for sale, the Canadian company supplies sellers with a limited number of free active ads which vary from category to category. If sellers wish to exceed that number, they’ll be charged a listing fee. 

Varagesale

Varagesale is a Toronto-based online marketplace operating across Canada and the US, allowing people to sell whatever they have in mind. In order to register as a seller, Varagesale requires new users to sign up with their e-mail address or by logging in with Facebook after which they’ll be able to list items either through the website or the mobile app available for both Android and IOS devices. Varagesale prides itself on not charging users any listing fees, nevertheless, on occasions, it can be quite hard to get admins to approve your profile.

Walmart 

Walmart Canada is a subsidiary of the American multinational corporation of the same name managing a large chain of supermarkets and department stores. Its eCommerce market offers a comprehensive collection of categories and subcategories including animal products, baby items, bags and travel accessories, apparel, electronics, crafts, food, and beverage, just to name a few. But then again, be aware of the prohibited product policy. Although Walmart Marketplace doesn’t compel sellers to pay for product listing, it does charge them a referral fee for every sale made which can amount to 8-15% depending on the category. 

Newegg 

Newegg Canada is another subsidiary of a major American online retailer officially known as Newegg Commerce Inc. founded more than 20 years ago in the state of California. The company’s main niche consists of selling software, graming products and accessories, automotive parts, computers, and other types of electronics. Although Newegg identifies as a tech market, in recent times it has been expanding its niche and has been introducing new categories such as apparel, toys, and sports equipment. In order for sellers to start listing their products, they have to subscribe either to the standard, professional, or enterprise seller membership, each of them offering different features. Along with the membership fees, Newegg takes commission fees of up to 12% each time a product is sold. Regarding payment methods, US sellers are paid through wire transfers while those located outside the US can opt either for PingPong, Payoneer, or World First.

Australia

Catch

Catch is one of Australia’s most beloved eCommerce platforms launched in 2006 by Hezi and Gabby Leibovich, which in 2019 became part of the Wesfarmers Group, a major Australian conglomerate. The company represents a wide-ranging product marketplace, giving sellers the luxury to access an abundance of categories where they can list their items. After completing a registration form and successfully getting approval, sellers are rewarded with a 2 month free trial period after which they’re expected to cover a monthly subscription fee of $49.99 which includes the Goods and Services Tax. While Catch doesn’t require paying listing fees, just like with any other online marketplace, sellers will be charged commission fees. 

MyDeal

MyDeal mainly focuses on selling household items and decorations such as bedroom, living room, and office furniture, bed and bath decor, rugs, and mattresses. However, it does offer other unrelated categories consisting of electronics, pet, and wine products. Any fees that might be imposed on sellers completely depend on the product category and aren’t open to public display. They’re established by the MyDeal team once the seller has been approved for business. 

Kogan

Kogan is another Australian favorite owned by one of the country’s biggest entrepreneurs, Rusian Kogan. On this particular online marketplace, sellers have at disposal a substantial number of item categories. Kogan offers potential sellers to register either as suppliers, in case you have an established company along with a warehouse, or as a marketplace seller if you wish to sell to customers directly. Commission fees and other relevant payments are specified once the sellers have completed the registration process.

Asos

Originally based in London in 2000, within 20 years, ASOS grew into a cross-continental fashion retailer, offering its services to audiences outside the UK as well, including Australia. After opening the ASOS marketplace in 2010, fashion enthusiasts can launch online boutiques by filling out an application form. Listings can consist of a minimum of 15 products and stay active for 120 days. In the event of no items being sold during that period, sellers can opt for a 30 days extension or start an item clearance, otherwise, the listing will expire. Additionally, ASOS will charge you for each sale 20% commission on regular products and 10% on clearance products. In case sellers choose to temporarily step away, they can activate Holiday Mode and won’t be forced to cancel their account.

The Iconic

The Iconic is another fashion giant mostly dominant in Australia and New Zealand. Led by current CEO Erica Berchtold, the Sidney-based virtual apparel market is owned by the Singaporean parent company Global Fashion Group. Unlike other online platforms, The Iconic doesn’t disclose information regarding selling fees and other expenses. In order for prospective sellers to get more closely acquainted with the company’s policies, the first step to take is setting up an account on the company’s website.

Europe

eMAG

With an outstanding multitude of categories, the Romanian eCommerce company eMag enjoys large popularity in Central and Eastern Europe, currently, along with Romania, present in Bulgaria, Poland, and Hungary. eMAG allows sellers a chance to showcase their products to a wide European audience of approximately 500.000 buyers by listing products for sale on both the eMAG website and the mobile app available to download on both Google Play and App Store.

ePrice

The Italian online platform ePrice became part of the eCommerce market in 2007 with product categories comprising a huge variety of items. The company allows both domestic and international sales by offering two different subscription options. Selling within Italy requires a monthly fee of 29.99 EUR including VAT while in order to be able to make sales in the rest of Europe, users are bound to pay a fee of 39.99 EUR+VAT. Commission fees range from 5% to 8% and are defined by each category individually. 

Otto

Otto is another great European retail eCommerce company with headquarters in Hamburg, operating mostly in Europe. Sellers have at disposal a couple of major categories including fashion, sport, furniture and home decor, electronics, and hardware. Regardless of how many products you plan to sell, Otto charges everyone a fee of 39.90 EUR per month plus the inevitable commission fee. Keep in mind, though, that only those who have an already established business in Germany with a German legal form and possess a German tax ID can qualify as sellers.

OLX

Launched under the name OnLine eXchange in 2006 in Amsterdam, OLX will give you the opportunity to list everything from clothing, furniture, electronic appliances, and smart devices to properties, services, cars, bikes, and motorbikes. The company doesn’t require payment of any type of fees, claiming that they make profit only through the ads from their website. However, they also don’t offer payment methods, leaving sellers to take care of the payment directly with the customer which is not always the safest option to go with.

Final thoughts

Over the years, online marketplaces have become a greatly convenient way of selling products. With the large audience present on these platforms, sellers can easily expose their merchandise to a significant number of potential buyers, subsequently, increasing their chances of generating remarkable sales. Additionally, with the right strategies in place, online selling is a hustle anyone could give a go and test its profitability. However, spotting a marketplace that’s not only a great place to sell products but also fulfills your requirements it’s crucial in order to successfully make a profit. So, carefully browse through our list of best places to sell online and think about which one would work for you. We’re sure you’ll make the right choice in selecting an eCommerce platform that fits your needs best.