4 Ways to Avoid My Blog Content Sucks...Syndrome!

Interested in finding ways to ensure that your blog content does not suck? Do you ever wonder why your blog just does not seem to be getting the attention you think it should? How do you ensure that your readers are going to jump with delight the next time you publish an article?

If you have been around some blogs lately, this is a true dilemma that many bloggers face but I have found that if you get back to some basics, this issue can be easily resolved. Let's review together, what I have learned as of late.

Be Consistent in Your Branding Message

When you start your blog, you need to establish what your key message and your niche is going to be about.

Are your articles in alignment with your chosen niche and branding message? Just having a great heading won’t cut it. To learn more about the brand message gap in blogs, research the blogs within your niche, note those gaps and then write about those in your blog. You also need to know that appearing on the first page of Google, as many courses claim to teach you, is just not enough today. Once the reader visits your blog, you have to be able to keep their attention too. Imagine that concept...hey? :-)

If you determine that your specific niche is dogs, then make sure that 80% of your articles are about dogs! That would seem to be common sense but sometimes it is easy to forget this when you are searching desperately to find something to write about.

Have Fresh and Original Content

Well that sounds easy enough. However, just like learning to ride a bike was a process, so is blog writing. It is an art and a science and requires skills and discipline to grow into an established blog with an established readership.

Keeping your content original means researching a subject and then applying that subject to your own experiences and knowledge of life. It does not mean re-writing someone else’s content using one of those content article spinners. You need keywords that will attract attention but you also need to have good content around those keywords. Search Engine rankings only become useful if you have a blog or website worth visiting.

Adding your unique personality and experience to a topic is exactly what your readers want. They want to know how this subject relates to you. Remember people love to learn about you in a way that is valuable to them. You are solving one of their problems by sharing your experiences.

Blog Content Frequency

Post at least once a week and preferably two to three times for increased returns on your efforts with the search engines.

Have a Strong Call to Action

You must tell your readers what you want them to do when they have read your article. Every piece of blog content is a marketing opportunity. But here is where most people go wrong. They write articles about products and services and put a link in the article or at the end expecting you to buy whatever service they are promoting. Now, if you are an established blogger, this may work because your readers have already developed trust with you; however, if you are building up your reputation as a blogger and establishing yourself within your niche, please don’t do this. It will push people away from you and you will lose the goodwill you have created to date. Offer them an opportunity instead... to comment, subscribe to your RSS feed or 0pt-in to your smart and FREE giveaway. This will aid the building of a long-term relationship rather than a short-term sell.

Having a Blog Article Writing Process will be the detailed topic of my next article. I am going to break down what it takes to write a show-stopping article that will definitely attract readers and attention in given time.

Do you have a content strategy? If you do have one, do you follow it? What other points do you think are important to ensure your blog content does not suck? Leave your comments below and I will be sure to include your suggestions in some forth-coming articles on BlogMasterminds!