Social Networking That Matters

Well numbers do matter when people that follow you, do it for the value you provide instead of a useless 'follow back' (in any social media platform).

I rather have 10 connections to whom I can really interact with than 1000 people who are just trying to cold sell me something no matter what.

Great video and to be honest I don't know much of Seth Godin's work, I think it's time to do some research for me, thanks!

Selya, thanks for sharing Seth's video. And by using Nevilles words: A clear example of Quality being better than Quantity.
@ Neville: Please forgive me for using your words!

I got a few of Seth's books on audible, very good info.

Thanks to all of you for sharing your comments, its good to see us stop and chat sometimes on the issues of marketing.

As usual Seth Godin gets his point across very clearly. I've seen the video before, but it's good to come back to again.

A clear example of Quality being better than Quantity.

Very good video Selya thanks for sharing. People need to understand that Miss Congeniality is not the winner of the crown. Yes she may collect a lot 'friends' but they are in name only.

It's like I keep saying you don't need to be friends with everyone on a network. You need to build relationships and deadwood on a contact list or friends list is not relationships.

Good article and thanks for posting Seth's video. I have been following his marketing techniques for years and he has a really good grasp on social media marketing. The biggest number really wins nothing... how many of those friends do you really communicate with?

Hello Chuck, haven't been talking to you in some time, I did tell you "Bonne fête!" a few days ago, I hope the birthday cake was delicious :)

Thank you for posting Seth's Video.
It is heartening to see that SOME on the internet are finally realizing that small business GROW and Prosper form establishment of Solid relationships with like minded people.
And you do that by delivering Real Value, Listening and sharing from heart.
Also great comment from Belinha!

Certainly, number is not important. Real connections matter. That is the essence of Seth Godin's philosophy of Flipping the Funnel, a concept that revolutionized internet marketing. Use the funnel as a megaphone to your fans and that starts working. And my friend Phil uses this concept effectively. Rollins, you have, in so few words, brought forth the necessity of meaningful connections howsoever few they may be. Spread the easiest way to spread and that goes viral - the essence of Godin's work.

Selya, the comment from Belinha deservers to be topped, as it will become the first comment right under your article. Click the "top it" link at the right of her comment.

Hi! Thanks for sharing this video.I like Godin's ideas a lot. He has really done some interesting thought on modern days of "fake social networking". These are also the days where you have the power to decide what you want, old MAD MEN in some fancy agency have to re- think a lot of old tricks. That's pretty new and exciting for advertising people. I see that collecting contacts in FB or Twitter is kind of a trend. Who gets the higher number, wins! Sometimes I thinks people are doing it just be

Rollins,this is very good information to help new people how network and advertise I use Twitter and Facebook myself:)))

Selya, I guess we all wish all our connections were fruitful. There are nice surprises though, like when you find out someone you had connected with gets motivated and the relationship grows.

Tolerance and patience are keys to success in networking, not the only ones, but essential.

Thanks for the video :)