Are You Using QR Codes in Your Advertising Campaigns?

QR Codes is not considered new technology, yet over the past few years it's become a very powerful advertising tool in which many businesses, large and small, have begun incorporating into many types of marketing mediums. How will QR codes help your business and retain customer loyalty?

First, let's find out how you're:

• attracting people to your business site or blog?
• retaining visitors?
• branding your company?
• getting your business out there to the public?
• interacting with your customers?
• advertising special offers and coupons?
• handing out business cards?
• capturing leads and revenues?
• promoting accessories of purchased products?
• providing additional information on a product, service, event, etc.?
• advertising your promotions such as free music downloads, contests, etc.?

If you still believe having a creative URL, business cards, or ads is the way to lure your customers to your products or services, you may need to rethink your marketing strategies. For the most part, it's the Millennials in which companies are targeting. If you're not already aware, Generation Y is NOT interested in typing in web addresses, entering in phone numbers, or any other means that infringes upon their free time.

Generation Yers are technology savvy. They're more interested in the quality of life and have no problem switching from one brand or product to another. Trying to retain Millennials in employment is difficult - trying to retain them as returning customers can be quite challenging. They're lively, vibrant and not looking to settle for ANYTHING. Living life to its fullest is their mantra!

Advertising and Marketing through the use of creative QR Codes excites Millennials. It's like a scavenger hunt for them, only easier to figure out. If you've piqued their interest, you've done an excellent marketing job; however, don't get too cocky because in order to retain their loyalty, you've got to keep up with them.

Click here to learn more about QR Codes and how to incorporate them in your marketing campaigns to bring more exposure to your products or services.