Imaginative and Profitable Ways to Use Autoresponders

An interested visitor who has been wandering through your site has  finally come to just what she is looking for and is about to make a  purchase. It’s a sunny afternoon, and her cat, who happens to be sitting  on the moss under the visitor’s large fifty-year-old snow-rose bonsai  tree, suddenly jumps down, and the priceless tree topples over.
In the blink of an eye, your visitor exits your site, and your sale  is dust – unless you have had the foresight to utilize an autoresponder  that has captured her email address. If you have installed an  autoresponder, you can then follow-up with her, and in all  possibilities, make the sale when the poor woman has finished repotting  her precious bonsai.

Autoresponders are extraordinary, flexible programs that do so much more than just automatically answer your email.

Here are 15 Imaginative and Profitable Ways to Use Autoresponders that will help you to efficiently and  productively use your autoresponder to convert the casual visitor into a  profitable customer. Use your autoresponder to:

1. Publish a newsletter. A number of quality autoresponders will  maintain subscriptions and follow-up with interested prospects. Your  newsletter can keep your visitors informed about your services or  products, while building your reputation as a credible expert in your  particular business.

2. Publish a newsletter only for your affiliates. Inform them of  current sales you are running and of promotional material that your  affiliates can use themselves to increase their commissions. Include  tips, advice, and techniques that your affiliates can use to  successfully go out and promote your business.

3. Write reviews. Cover books, software, music, e-books, movies,  etc., and put each review in an autoresponder.  Review your affiliate  products and programs, using a link to your affiliate’s page in your  autoresponder.

4. Distribute your articles. Writing and distributing targeted  articles is a powerful tool to build your business credibility, bring  traffic to your site, and increase your sales potential. If your  articles contain valuable information, many editors will print what is  known as a resource box for you. A resource box contains your bio and a  brief description of your service or product. It can also contain your  autoresponder address. Let’s say you’ve written fifty well written  articles. Put them on separate autoresponder accounts and create a  master list that contains the titles of each article, the autoresponder  address, and a brief outline. Then promote your master list.  Additionally, include your publishing guidelines so your affiliates can  add their articles to your list, increasing the number of writers who  are represented in your article list.

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