SEO – The Importance of Choosing the Right Keywords

The start of any good SEO tutorial should always begin by discussing the most important thing in SEO - Keywords. Keywords or key phrases help the search engines match your website to a particular search term, so it is crucial that the right keywords are optimised for your website. Gone are the days where you could choose one simple keyword such as 'music' and expect to rank highly for this word.

 

Now that the internet is so congested with websites it is now almost impossible to achieve a high ranking for one word keywords. You would be better putting more thought into a two, three or even four word key phrase in order to achieve a top ranking.

 

As any good SEO tutorial will tell you, when you start SEO on your website you should think about what keywords or phrases best describes your website or the product or service you are selling. You then need to combine thought with what terms potential customer will be searching for in order to try and find your site. For example if you have a website that sells football memorabilia then 'football' is a mandatory keyword. But if you fail to optimise for more keywords or phrases such as 'retro football shirts', 'collectable football merchandise' or 'football memorabilia' then you are unlikely to rank highly at all, especially for such a popular search term as 'football'.

 

Try and think about keywords around the theme of your website. Think about what keywords and key phrases your competitors may be using. It might be difficult at first and if you have trouble thinking of keywords then you can always use Key Phrase Suggestion Tools, such as Google Keywords Tool. So to conclude the first part of this SEO Tutorial, remember that good keywords are the foundations of successful search engine optimization.