Prospecting Vs Positioning - Prospecting Made Easy

By: Billy Brady

If you are struggling when it comes to prospecting and your running into brick wall after brick wall with your prospects then this blog post is for you.
I be familiar with that the majority of people in the network marketing industry are struggling when it comes to successfully prospecting and signing people into their business, the reason why is because these people are heavily focused on the prospecting and not focusing on the positioning.
firstly I just want to say that prospecting is the money making activity in your enterprise but having said that if you are prospecting dead beat leads that are never going to join your enterprise let alone work the company then your prospecting efforts are just going to waste this is why positioning is so vital.

So what do I mean by positioning and what does it obtain to do with prospecting?
Positioning is all about targeting an individual market and leading with value which ultimately positions you as an expert in the field as opposed to being just a further sales person trying to sell something to secure a quick buck.
You might be asking yourself well how do I position myself as an expert if I am new to this industry? And the answer is simple, if you want to be very prosperous in this industry you obtain to invest and increase the value within yourself.
This doesn't mean that you obtain to grasp everything but you do need to deem the needs of the market place and supply your prospects with the learning that they are seeking for that way you become the go to guy or girl, you want to obtain your prospects interests at heart and obtain the pure intentions of helping others.

Once you position yourself like this amazing things will happen in your business, you will start to have people contacting you wanting to discover more about you and what you are doing.
The majority of distributors in this industry contemplate that they are offering value with their business opportunity because their business opportunity is going to save the world and set you free.
The problem with this is that business opportunities are a dime a dozen and truth be told if a person doesn't learn how to market online and position themselves as a leader they are going to struggle to even pay the rent with any biz opp on the planet so your enterprise is not the value that you need to be leading with.

If you are new to the network marketing industry then I want you to listen carefully to this next statement because it will actually be the means to your reward or failure in your online business.
"You Need To Promote Yourself On The Front End And Follow Up With Your enterprise On The Backend"
You may be thinking this is outrageous because prospect are that your up line has simply ever taught you to convert out there and begin selling your enterprise opportunity, start prosecting your neighbour, harassing your friends and family, their friends and family, anyone who walks within three feet of you BUT truthfully my friend, these strategies are killing your enterprise and will lead to your failure.
These strategies are merely positioning you as an annoying sales person and guess what, people don't like to be sold!

"People enter People, They Do Not join Companies"

So what effects does positioning have on your company and what differences will this have on your prospecting?
When you position yourself as the go to guy who has the facts that your prospects need to move forward then you have people entering in their details on your websites, emailing you, contacting you through facebook, and calling you.
So eventually you don't gain to pound the pavement chasing people around your local town, people come to you and when you do obtain to pick up the phone and possibility you are talking to people who have requested you to call them, they are waiting for you to call, they are enthusiastic in what you acquire to say as opposed to prospecting cold leads that couldn't care less about you and what you have to offer.

So Prospecting Vs Positioning

I contemplate it is clear that positioning will obtain the difference in your business however prospecting is going to put money in the bank so you need to find a balance between the two to maximize your company process.
If you are running around like a chook with their head cut off trying to recruit people locally then this is a WAKE UP call for you! That you in fact do need!!!
Don't fall into the rut of thinking that your up line and sponsor must know greatest because if they acquire you prospecting like this then they don't gain a clue themselves, if this is the case then it is up to you to take your company into your own hands my friend and start building value within yourself and become the go to guy or girl that 98% of this industry needs.