Another absolutely essential quality for success in Internet Marketing
Update : A few months ago, I wrote an article about common sense
- Building relationships
- common sense
- copywriting
The first is obvious. Everybody says so.
The 2nd one, everybody thinks they possess it. Well, I heard a saying years ago : common sense isn't common.
The 3rd can either be developed as a skill by writing, writing, then writing some more. Even then, help from experienced copywriters is always welcome. Also, if you judge you can't become a good copywriter, prepare to spend a part of your business budget for it.
I realized today there is a 4th quality. It has the same importance as 1 and 2.
It's understanding human nature.
All its quirks and idiosyncracies.
No matter how right you think you are, some people will refuse to listen. For different reasons :
- pride
- stubborness
- laziness
- love of statu quo
- the comfort zone is, well, comfortable :)
- they believe you have no competence or credibility
To really understand human nature, we must be able to acknowledge the strengths, weaknesses, interests, opinions and values are vastly different from one person to another.
Of the list I just wrote above, pride is by far the main obstacle you will meet.
The other's pride.
Yours too.
Stephen Covey wrote in his "7 Habits of Highly Effective People" that one of those habits was first to understand, then to be understood.
I think one thing must be mentioned. Some people won't feel the need to understand you.
That's ok, Don't take it personally. If these people get in your way, just ignore them and find the people with whom it'll be fun to work.
The starting point to understand human nature is, as a well-known Greek philospher said : know thyself.
It means, know your personality, interests, and most of all acknowledge your strenghts and weaknesses.
After that, the 2nd step is to put your pride aside. Not easy, in fact, can be excruciatingly difficult, but it's worth it.
3rd step is to learn not to take things personally. Especially in Internet Marketing. The bottom line is, we are becoming serious business people. Our encounters will mostly be with people who live hours from us, by car or by plane.
One very important point to keep in mind : there are people out there, they are bullies. Not all of them are idiots. Some are highly intelligent. These are the ones who can do the most damage to your self-esteem. They will twist your words, try to confuse you, wait for you to make the tiniest mistake then jump at you with guns blazing, trying to discredit you.
Ignore them. They are not worth your attention. Back up your positions with common sense. If they insist, report them to the authorities and move on.
See the links to all my articles here
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Comments (8)
Philippe Moisan16
Tutorial videos, sci-fi writer
@Jibril, thanks for the vote of confidence. :)
Jibril Babangida Bal...8
Consultant.
Thank you my bros i really like your style and you're one of my best mentor in apsense,you are correct internet marketing coach.
Please keep the good things going.
Anatoli Graour6
Jeweller/Designer/Marketer
Yes Philippe, of course marketing is to sell, (at the end).
But you will agree that it is a big process. Specifically online Affiliate marketing, when you selling somebody else's product. Online from the person required more effort then from the company who made the product.
That's where it comes all the "qualities" including technical skill's of building website, operate different software and many more before we even consider to marketing the product.
This is shame when som
Philippe Moisan16
Tutorial videos, sci-fi writer
@Anatoli,
Just one thing.
You wrote :
"marketing is to sell things and it is NOT"
Let's avoid China Eggs. Here is what we read about marketing at wikipedia
"Marketing is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales.It generates the strategy that underlies sales "
marketing is an instrument used to sell
Philippe Moisan16
Tutorial videos, sci-fi writer
@Anatoli, I'm very happy to see your awesome comment.
I know there are more than 4 qualities. These 4 are what I consider the qualities you can't do without.
Common sense is a gray area, for sure. However, there are a couple of things that must be respected in order to avoid failure. I guess I could elaborate on that. I will edit the article to put a link to an article I wrote on the subject.
I will see if we are friends here. If yes, I will send you a PM to take a look at your book. El
Patsy j Payne8
konnektions konsultant
@Anatoli
You took the words out of my mouth. As usual, Philippe's writing is clear and understandable. Although I am not a newbie in online presence, I am a newbie in learning appropriate marketing skills.
Glen Palo6
Success lets you make a difference
Thanks for a great article.
Another way to avoid getting wrapped up emotionally is to realize the marketing on the internet is a numbers game. It is all about getting more traffic. More visitors equals more clicks to your sales page equals more orders.
Anatoli Graour6
Jeweller/Designer/Marketer
Hi Philippe.
I would say that there more then 3 or 4 qualities that anybody needed to develop to build successful business. I have wrote a book about that. I think I have to go and count them.
By looking at this 4 that you mentioned and describe, it is not that simple. All this words are decoded. Well, except copy-writing.
There is more meaning in this qualities and people understand different.
Building relationships. Online it means being competent in your field and building a tru