16 Factors to Affecting Your Website Sales Conversion

The following are important elements of any eCommerce website to get the needed boost. These factors are affecting the optimisation of the pages from top to bottom. Because it is comprehensive and up-to-date, we may consider as search engine proof elements. Even the algorithm change anytime soon, the website reputation will be affected since it is created for human and not for machine.

1. Relevant and branded logo. The logo should help the reader identify the company. If the visitor finds the logo in other websites such as social networks, they should be able to identify the company name or domain. Company reputation goes up with well branded logo design.

2. Website tag line. The seven words tag-line usually located under the company logo helps enhance the branding. A good tag line can leave lasting impressions for the visitors. Many business website from Perth Australia failed to implement or took advantage of this simple branding element.

3. Call to action (Call Us Now!) is always found in the header. It is too hard to bring the visitors to your site so the call to action is a good opportunity if they dial your number right away.

4. Social media icons in your website header are used to build community. Joined us and get discount are known call to action for social media. Web designers should be leaning towards this. Website visitors are lazy and they always need to be instructed to get the desired response.

5. Strategic navigation links. After home link, the 2nd important link is either the services or products. This is making the visitor navigates your site easier. The next important page is social proof link like testimonials. Testimonials video from known personalities or executive is very effective in increasing conversions. Encourages our client to provide either video or textual testimonial of their satisfied clients. In every website design Perth project, the artist needs to create a navigation path that will leads to sale.

6. Social Proofs in form of logos are also good tools to increase conversion. Common example is the customer testimonials. The best way to present this testimonials is through web video. Other form of social proofs are number of social media followers, website visitors and best company portfolio. This type of website elements bring the company reputation to higher level.

7. Opt-in form or sign up form. Email marketing has the highest conversion rate followed by PPC and SEO. This sign-up form have long term benefits to the company that is why newsletter design should stand out from the other elements. If the client is giving away a report in the form of e-books or pdf, the latest trends is to use 3d cover design like the sign-up form here.

8. A sidebar in Wordpress is an original design for blogging. For corporate and company website, the homepage is recommended to be full width website. Let's avoid blog looking website for corporate and SME websites by removing sidebar on the home page. Some corporate website are;

• www.glideinteractive.com
• www.bluefountainmedia.com
• www.hsbc.com
• www.oneworldconnections.com

9. Video. Including web video on the homepage gets the opportunity to get full visitor's attention. A noticeable video not only improve conversion but also helps getting low bounce rate and longer time on site. In the long run, this factor helps improve the page rank authority as well as keyphrases ranking. Lets recommends as much as possible to the client to submit web video as part of the eCommerce website development process.

10. Audio - All video have equivalent and downloadable mp3 version. If the website has at least 5 downloadable audios, it can be submitted to iTunes and other audio websites. Visitors will have the opportunity to download the audio RSS through their mobile.

Let's always ask the client if they can provide video files too. PowerPress is a very good Wordpress plugin to integrate audio and submit to iTunes stores..

10. Blog . We are telling the client that we have a Google friendly eCommerce website design yet we sometime failed to implement or integrate blog. Regular blog update expands the keywords inventory on the website bringing long tailed keywords and immediate traffics. Google boot visit frequently visit well updated website. Since blog content can be research information, it can bring traffic spikes one share in social media and social bookmarking websites. Blog update is part of content marketing. Each post could have Google authorship based on Google+ update.

11. Social media like and follow icons. The share, pin and tweet plug-in can be integrated with blogpost making the site users friendly specially in referring the post to user's social media community. Make sure you can convince your client that this element can produce viral or huge traffics from social media with the help of unique and real experience information made by their experts.

12. Street level company address. To maximise Google places, the client should always include a complete street address, telephone numbers, contact person who will receive a postcard from Google. I am still seeing eCommerce website development project without proper contact us page. Inform them that they will receive between 2 weeks to 2 months. Make sure the address is final because once accepted it will take another 2 months to change the address from Google places.

13. Implement Structured data markup (rich snippets) - It will help Google or Googlebot understand and identify the content and product of your website. While there are special snippets for news website, there are also special code for eCommerce websites. Shopping cart website gets direct review icon from search result through this snippets. See example:

14. Implement Geo-tagging. It will give an idea to search engine where your business located, there is also a big possibility that your website will be included in the search result once there's a customer searching for a product or services in your area. Geo-tagging is a meta code inserted in the header of your website. There are also online geo-tagging generator to helps webmaster complete the details.

15. Sales or landing page. Create a good looking and informative sales or landing page for keywords that are not included in the homepage and service pages. Make sure your landing page has a good design, relevant images with balance quantity based size of the article and provide the information relevant to visitors SPECIFIC needs only. In an CMS website design project, landing pages should have less navigation link to avoid visitors distraction.

16. SEO friendly footer. Entrepreneurs needs to make sure the footer of their website helps increase the internal link distribution of the website. The footer should have summary of important pages of the site. The footer also best functional if it has the feed links of the company blog giving the homepage regular update.

The above website elements guarantee a well optimised CMS based website. Many CMS web design company from Perth Australia offered a complete package business solutions. In this package: http://www.sushidigital.com.au/services/content-management-systems/, it includes web site development, social media creation and management, website maintenance and online marketing support.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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