Eminent Domain: Know Your Target Audience

The following article is extracted from my Pure-T Marketing blog. The subject matter of target audience is one that is central to any business, but is so overlooked by many entrepreneurs, small businesses, and especially, network marketers. So, please, as we embark on a new year, pledge to make your target audience the center of your businesses and marketing and getting to know your audience an ongoing actvity.

 

Suffice it to say that such a thing as brand loyalty has become rare and it is the job of a good marketer to understand what makes the mind of the consumer tick. The advent of new technology within our global culture has created a faster than light mentality toward information. From an advertising and PR standpoint, the main concern is that the customer be sent the correct information, at the correct time and in the correct format.

 

There must be an understanding of the customer and their needs.  It is most important to understand the target audience. Essentially a marketing strategy is built around the core values, vision and objectives of the organization. In development of market strategy, one becomes aware that in order to have product, price, promotion or placement, the organization must have done its research on the market and the consumer need for its service. Without an understanding the targeted audience, the organization cannot market at all. It is important to work the product, its price, distribution and promotion around the needs of the people and of course, from there, work to persuade segments of the segment into wanting the product.

 

What many business people starting out really do not understand about marketing and understanding the average consumer is that more that likely the target is open to finding information about your product or service. It may be they are unaware the need is not satisfied yet but until the need is defined, they will not be receptive. They just need a little push in the right direction. Still it is your job and the purpose of the marketing strategy to define who should be looking for you.

 

Knowing your target audience is also eminent in developing your website. The variables that define your target audience also shape your site and how the search engines will guide potential clients to your virtual door. 

Ask yourself these questions to help you better understand who your business is working for; your target audience:

 

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