Swedish streaming video service gain substantial invest fund from venture capitalists

Voddler is an internet-based on demand video service, it is based out of Sweden, it offers video streams for a variety of TV and movie  titles. It has been in business since 2005. Currently their service is  in beta and boasts 400,000 users in Sweden who had watched 1 million  titles as of January.recently it has received 2.6 million euros in venture capital.

They plan to expand into Norway in the first quarter of this year, followed by launches in Denmark and Finland.

Voddler is similar to Spotify, a streaming music service also based out of Sweden. Titles can be viewed for free, paid for by advertising.

In the future Voddler will also begin offering a premium service where users can pay directly to avoid the ads.

Sometimes seems like Netflix and Hulu are the only serious streaming video services because they get so much press. But competition from companies like Voddler will be essential for the market to grow, particularly outside the US.