Google rules the world of Internet. Majority of the SEO companies optimize a website in accordance with Google policies. Researches indicate that 98% of all keyword search activity is controlled by Google, Yahoo, Bing and AOL. Amongst these, Google enjoys the lead with nearly 65% share of searches. If you want your website to attract traffic, you need to score high in Google search results page. You cannot afford to neglect Google optimization. However, website SEO consultants advise against the overuse of SEO tactics. Over-optimization of your site may lead to ban of the site on Google.

Online business, small or large, should refrain from over optimization of the site. SEO strategies can be learnt easily. However, it is not possible to know exactly, when and in what proportion you need to apply them. Having an In-house team of SEO professionals is not enough. You team should be well-versed with all the aspects of SEO. They should not resort to Black-hat SEO practices, knowingly or unknowingly. It is advisable to take the help of Website SEO consultants before optimizing the site for search engines. This may prove helpful to prevent banning of your site on Google.

Search engine optimization consultants strictly warn against the use of certain practices. Some of these practices can be as given below :

* Spamming: SEO services should never resort to spamming search engines for higher rankings. Irrelevant use of certain words or phrases for the manipulation of search results for those terms should be sternly avoided. Website SEO consultants believe that Google may ban the website otherwise.

* Multiple submission of the site: Search engine optimization consultants advise against the submission of sites many times. This hardly has any effect on the ranking. On the contrary, it leads to ban from Google.

* Cloaking: Site owners may program the site in a way that it returns different results to search engine spiders and different result to the web users. Such practices hinder accuracy in the search results page. Google may ban sites practicing these tricks.

* Hidden text or links: You should not resort to hidden text with keyword phrases; these are accessible to search engines spiders and not to the visitors. Search engine optimization consultants propagate that hidden content or links can be easily traced by search engines. They penalize the site for malpractices.

*Redirect pages: Redirect pages rank high. However, they hardly contain any content. They only contain links to other pages in the same family. Readers do not get the content they clicked on the page for. Website SEO consultants are against such manipulation of search results page.

Google has earned a good reputation amongst the web users. It does not encourage anything that may bring disgrace to its fame. A properly optimized site is of no use to the readers and to Google, unless it serves the purpose of the readers. Website SEO consultants advise site owners to keep the interest of the readers in mind. Merely optimizing a site to obtain high ranking is not appreciated by the web users and by Google. Malpractices for SEO purpose may lead to ban of the site from the search engine.