Creative Advertising Marketing & Market Research Tips by Anil Bhat
by Anil Bhat Software Development Open Source Website DesigningAdvertising:
Can
you imagine any product being sold or marketed without advertising? The answer is obviously ?No?. Nobody can. There
is a
popular saying in Hindi ?Jangal mein
mor nacha kisne dekha?- means- ?a peacock danced in the forest but who
has seen that?- the same is the case
with your products. Unless you
let others know that some
kind of such product exist with certain qualities that
are better than the other
products , nobody would even get to know
about your product, so where is
the question of
buying or selling it.
Advertising is the first step to market
your product efficiently. And one has to choose the methods depending upon the
demands of the customers and situation of the market. Prices must be decided
accordingly. Perhaps, the best media for advertising are Television, Newspaper,
magazines, hoardings, flashes at different restaurants, on screens
advertisements at different, malls, shopping complexes etc. Also, you have to
take care of the mindset of the target audience. For example if one company is launching a food product for health
conscious people one has to take
care of the proper
scientific researches as
these people really like those kind of ?scientific facts?, similarly, if one is
looking something for children you have to
find out ways to advertise which must be ?catchy
enough? for children and if you are targeting for children whose parents
are worried about their health
then you have to perhaps target all possible combinations to
catch their attention.
- Breaking the
Ice and Catching
Audience Attention:
If
you have to break the
ice at the first instance,
then try to
catch the attention of the target audience.
- Understanding
the Psychology or Mindset of the target population:
Try to analyze the common needs and
perceptions of the target audience. Take
care of the age group, gender needs, cultural roles, and
popularity. e.g. if you are targeting
nail polish first you must have the complete report and then only you
could think about how to attract their attention about your
product.
- Market
Research and Analyses:
Unless one
does not have
the complete knowledge about the requirement of the
product in the market or demand
of the product amongst the masses you
cannot do much. First you have
to understand that how could you make your product easily popular
in the first go, how to catch attention for all
sorts of group, how to portray
its benefits amongst the masses and how
you could sell it with a
greater margin. For that you have to analyze market trends for different
age groups and genders and analyze the current situation.
- Creativity and novelty which could be
accepted:
One has to think and create the story line
of the advertisement in a manner that it works effectively for the target
population. The contents of the advertisement must be such that it is appealing
to the masses and it does not make them feel bored.
- Imagination,
marketing with entertainment:
One must not be a copy cat and adopt a
previously used script for advertising, rather it must be imagined in a manner
that it could be original way of entertaining the audience at the same
time beating the competitor in
a healthy manner. Audience would watch it only if they find it
entertaining. The more entertaining
it is, with a little touch of
emotional content for them-the more they would
watch it and then it would go
into their ?permanent memory? (long term
memory)-making the product and brand
more popular.
- Stand Unique
and portray with a difference:
Every content of the
advertisement script must be uniquely portrayed and the product and
brand must appeal with a difference.
- Little
Touch of scientific facts with
researches:
Little
touch of science move the people towards the product because
this appears to be a well studied fact.
Make a preliminary research about thee product, analyze the results e.g.
effects of your cosmetics on the skin health and so on.
- Message must
be clear,
comprehensible and Understandable:
Message for the audience must be simple,
clear, and meaningful to the masses. It
must be easily
comprehensible and the under
the easy understanding
of the audience at
the same time entertaining them.
Anil Bhat
Marketing Consultant
Gurgaon,
EMAIL
: only.consultancy@gmail.com
URL : http://consultancyindia.blogspot.com
Sponsor Ads
Created on Dec 31st 1969 18:00. Viewed 0 times.