Reasons To Use Business Strategy Consulting To Guide Your Enterprise Toward Success

Posted by KELLY Podesta
1
Aug 14, 2010
726 Views
Wise families understand the importance of having a plan in place before a natural disaster such as a tornado or earthquake disrupts their lives. Each member knows who to call, and where to find shelter. Some business owners, unfortunately, are not as well prepared. They conduct business as usual until economic calamity strikes, and lack the advantages business strategy consulting could have provided.


The recent economic train wreck had survivors, because these companies were able to adapt while others were being crushed. They had a clearly defined goal that was put into place proactively with the help of consultants. No one can really see the future, of course, but it is possible to clearly define the direction a company should be heading, and how to weather any detours or accidents along the way.


This kind of preparation is not the result of a one-time planning session. A cut-and-dried five-year budget plan is useless if it is based only on past performance, because the economic climate can change in a matter of moments. In order to give truly valuable advice, a consultant has to be able to gather all the information into a wide-angle illustration of the larger picture. This should be tailored to specific needs in a specific business, not a one-size-fits all list of generalizations.


Good analysis begins with a completely honest and objective evaluation from an educated outside viewpoint. Such an assessment should be able to steer clear of personalities or corporate politics. A clear, concise vision of all operations includes both management and non-management, and should be able to plainly see what is working, and what is failing. This should be a realistic review customized for a specific company, not simply a cookie-cutter report filled with meaningless slogans.


In the past, some employees have viewed strategic consultants negatively because they recommend streamlining internal departments, and eliminating worker redundancies. While cost cutting is sometimes necessary, even more important is a sense of internal cohesiveness within a business. An outsider will be able to determine what the true corporate culture is, which may be at odds with official pronouncements. An unrealistic business plan, or one ignoring the realities that employees actually face, will be immediately visible.


Equally important is an honest evaluation of business tools. Computer experts used to speak dreamily of a "paperless society" where all company data was organized and stored in one neat little package that was logical, easily accessed and totally efficient. Reality often contradicts this Utopian vision. Many companies still struggle to make the transition from incompatible data systems and aging software, and still spew out reams of redundant paper. A good consultant will be able to pinpoint the weaknesses inherent in these areas, and make suggestions for upgrades and improvements.


A thorough assessment would be unfinished without also examining leaders. Executives may say the right words about change and progress, but in reality can be more comfortable with sticking to the tried-and-true practices that worked in the past. Good strategies for the future become useless unless they are actually trusted and implemented. A strategic consultant ought to work with managers as a partner. Advice should be meaningful, not simply the rote words of an outsider.


Change never stops. A good assessment needs to happen at least every two years or so. Business strategy consulting is open-ended, an ongoing process that takes into account current trends and future possibilities. Asking the right questions is ultimately more important than presenting short-sighted solutions. Once areas needing changes or updates have been identified, realistic goals can be met. Company morale will be enhanced, and growth will almost always occur.

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