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Birla Sun Life ties up with Suvidha Infoserve (P)

by Simranjeet Singh

Birla Sun Life Insurance (BSLI) announced its tie-up with Suvidha Infoserve (P), nowadays. This tie up will allow over 2.3 million policyholders of BSLI to make their premium payments in cash/cheque at any of the 22,000 Suvidha outlets situated close to them.

Policyholders can make their premium payments in cash/cheque across all Suvidha outlets increase at convenient locations like kirana stores, mobile stores, medical stores, STD booths, cyber caf??s and travel agencies, easily to hand to policyholders. The policy holder can pay his premium by handing over the amount and his policy number to the store owner who will punch in the information and amount at the kiosk and generate a payment acknowledgement receipt of the transaction.

Speaking on the association Mayank Bathwal, chief financial officer (CFO), Birla Sun Life Insurance said, ``Customer centricity is at the center of all our offerings at BSLI. A product like Life insurance is driven by repeat relations and premium payment is the most frequent and basic interaction between the client and the company. We therefore believe that convenience is key to this offering. ``He further added ``our tie-up with Suvidha Infoserve is a step in this way. Suvidha with its extensive network increase across the length and breadth of the country will particularly be useful to customers in tier 2 and tier 3 locations. We are hoping that these extra touch-points for premium payment will benefit customers.``

Commenting on the partnership, Paresh Rajde Founder managing director (MD) and chief executive officer (CEO) of Suvidhaa Infoserve (P) said, ``The relationship is a win-win situation for policy holders and Suvidhaa retailers which will provide abundant payment options and accessibility to them. We see a huge potential for growth in insurance sector and the integration of two will increase the benefit many fold for both customers and retailers. The alliance also re-iterates our commitment of leveraging the platform of S-commerce and the robust technology along with a convenience designed for our customer?s right in their neighborhood.``

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About Simranjeet Singh Innovator     

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