Line challenge
In fact, in addition to consumer goods, the Disney operations in China have been gradually expanded to satellite m30 series battery, cultural performances, networking and other fields, but the lack of the most upstream support for film and television business, Disney's consumer products are being faced with challenges to expand.
"Disney to overseas demands is a complete industrial chain, the Disney Channel is one part. If there are no TV channels, the Disney animated film in China can not thoroughly, but not Disney animation effects Disneyland will become a forest without trees, Disney's series of derivatives would be no attraction. derivatives only with part of its unique cultural core vitality. "
Walt Disney in 1994 to pull strings in contact with the Chinese government professor at Shanghai University film anti-Zhao Wei said, all part of Disney Chan Ye Shang chain are interdependent, but our country on foreign capital to enter the broadcasting field has strict restrictions at least the short term, the video channel landing in China is still a major problem to be TOSHIBA pa2487ur Battery Replacement.
In fact, Disney has been trying to solve the TV channels in China and landing problems. Just last April, Disney's head of Bob Iger to one of China's agenda is to discuss the matter specifically called on the Chinese high-level, but have not yet heard the good news. According to Shanghai Oriental Media Group (SMG) an insider revealed that Disney has had contacts with the SMG, discussed in the Disney Channel on TV and even the cooperation possible, but neither does it below.
In fact, the channel floor, but also including Disney, Warner Bros. Entertainment, including foreign giants in China, facing the same difficulties.
Disney home as a licensee, Tao Yang told reporters, as Disney animation playback rate, market and sell consumer goods is indeed a great impact. Yang Jieshao, has a large family of Disney characters in China, authorized only focus on three families: Mickey's family, Winnie the Pooh family, Princess family, simply because these classic animated image of the family's awareness in China relatively high.
Also not only home of these more "side" of the goods, even with the Disney movie toys directly related to the expansion of such products in China will be many restrictions. In overseas markets, Disney can identify more than one year ahead of the movie show times, and thus have enough time to develop a series of derivatives, but in China, the film approved to release only 6 to 8 weeks time, tooling development related products and satellite 2430 laptop battery are subject to time constraints, and thus lose synchronization with the film showing the best sales period. Positive view of this, the current Disney movies do not do derivatives of basic consumer goods in China.
Their delayed fruit development, while the rise of China's domestic animation, but Disney has already had a real impact, the most typical is the "Hi Goat and Big Big Wolf" - "Hi Frankie" first realized about 90 million yuan in box office, and the second is to reach 128 million in revenue this is just the movie, "Hi Frankie," animated series is still more than 60 television stations frequently broadcast nationwide. After the great heat in the film, "Hi Frankie," another tour through the puppet theater, books, magazines and other derivatives development gain another victory. At present, "Hi Frankie," there were 150 authorized providers and thousands of licensed products, licensing fees have been accounted for original power a quarter of the company's total revenue.
Had the operation, "Pleasant Goat and Big Big Wolf" brand licensing program, the current star Creative Animation Company Limited, Guangdong Liang Shan-yi, director of the respect, the more kids see the cartoon the more the market, "Hi Frankie," the brand authorized to do well it turns thanks to several local television stations broadcast in the country to lay the foundation. In order to support the current SARFT made the original cartoon, has asked television stations at all levels shall be broadcast in prime time outside of animation. These factors obviously not conducive to Disney and other foreign companies in China to build brand and to promote consumer products business.
According to Liang Jieshao, because making money and popularity, many Disney licensees have to work as "Hi Frankie," especially books, children floor mats, clocks and watches category. Agent of a Disney television is now a point of Disney's animated films do not see just by licensees crying products "do very tired." He said that only Disney in the "online" more "PA3451U-1BRS PA3457U-1BRS notebook battery" in order to more effectively promote the "line" sales.
He did not know, online, "photographed" is a Disney has been working, and most difficult problems.
Advertise on APSense
This advertising space is available.
Post Your Ad Here
Post Your Ad Here
Comments