Squeeze Pages can be a valuable asset
Traffic Exchanges started out as a great way to get your site seen and maybe even bring in a customer or two. You surf a couple of sites and your site receives a visitor. You surf a lot of sites and your product receives even more visitors. In the beginning, things were great.
But then the internet exploded with even more traffic exchanges and even more sites that need to be seen. And worst of all, your referral site is now being advertised by 10 others on the same exchange. Now your few customers have dwindled to nothing unless you luck into one random soul.
Because there were so many more sites, the administrators had to begin to reduce your surfing time from a respectable 30 seconds to five or ten seconds in order to entice you to use their service. Why surf 10 sites for 5 credits when you can surf 30 sites for 25 credits in the same amount of time? Your elegant, well-thought-out site now has to grab attention in 5 seconds.
So along comes a squeeze page. Instead of showing the full site for 30 seconds, you can now surf at the 5-second traffic exchange and still grab some visitors. Using a single page (nothing below the fold), concisely written and eye-popping, you now simply require a quick click and your page is opened in a separate window for viewing later.
If you're a graphic designer, these pages can be very simple to create. If you're a novice web developer, you may be able to produce a basic layout to get the job done. Most people, though, find themselves in need of assistance. This is where the free splash page (squeeze page - you say tomato, I say tomato) makers have cropped up. They give you basic fill in the blank instructions and you're given a squeeze page hosted and ready for visitors. But what I've noticed A LOT is that all of these free squeeze pages are beginning to blend together. The typical traffic exchange visitors needs to have their attention drawn to your page. Even though your information may look different than John Doe's, if the layout and colors are similar (or identical in a lot of cases), I'm probably going to zone out.
The solution if you must use a free service: you need to continue to monitor the status of squeeze pages. Surf multiple traffic exchanges and keep an eye out for the trends. If you're using a specific type of squeeze page or a specific type of verbage, you need to know when the net becomes cluttered with the same type of pages. Even if your original design is effective, once everyone is using it you'll see a decrease in its ability to draw in visitors. Once at the saturation level, make a change, choose different words, find a different free service. But don't be stagnant.
Maybe I should have titled this "Change is good." Sometimes you just need to hear it again to realize that you can't relax or rely on past success to make an income from the internet.
But then the internet exploded with even more traffic exchanges and even more sites that need to be seen. And worst of all, your referral site is now being advertised by 10 others on the same exchange. Now your few customers have dwindled to nothing unless you luck into one random soul.
Because there were so many more sites, the administrators had to begin to reduce your surfing time from a respectable 30 seconds to five or ten seconds in order to entice you to use their service. Why surf 10 sites for 5 credits when you can surf 30 sites for 25 credits in the same amount of time? Your elegant, well-thought-out site now has to grab attention in 5 seconds.
So along comes a squeeze page. Instead of showing the full site for 30 seconds, you can now surf at the 5-second traffic exchange and still grab some visitors. Using a single page (nothing below the fold), concisely written and eye-popping, you now simply require a quick click and your page is opened in a separate window for viewing later.
If you're a graphic designer, these pages can be very simple to create. If you're a novice web developer, you may be able to produce a basic layout to get the job done. Most people, though, find themselves in need of assistance. This is where the free splash page (squeeze page - you say tomato, I say tomato) makers have cropped up. They give you basic fill in the blank instructions and you're given a squeeze page hosted and ready for visitors. But what I've noticed A LOT is that all of these free squeeze pages are beginning to blend together. The typical traffic exchange visitors needs to have their attention drawn to your page. Even though your information may look different than John Doe's, if the layout and colors are similar (or identical in a lot of cases), I'm probably going to zone out.
The solution if you must use a free service: you need to continue to monitor the status of squeeze pages. Surf multiple traffic exchanges and keep an eye out for the trends. If you're using a specific type of squeeze page or a specific type of verbage, you need to know when the net becomes cluttered with the same type of pages. Even if your original design is effective, once everyone is using it you'll see a decrease in its ability to draw in visitors. Once at the saturation level, make a change, choose different words, find a different free service. But don't be stagnant.
Maybe I should have titled this "Change is good." Sometimes you just need to hear it again to realize that you can't relax or rely on past success to make an income from the internet.
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