Internet Business

4th Stage of Internet Marketing That You Need to Know

What we need to know about the stages of Internet marketing? Whether the marketing process will not start after we possess for sale or marketed products?

Maybe most of us would answer true. New marketing process is run after a product ready for market. However, in the marketing chain is intact, the actual marketing process must have worked long before the product is launched. How?

Because marketing is not just about marketing the product that is ready for sale. But marketing played a role from the beginning in selling high-powered products.

Marketing process begins by looking at market opportunities, conducting market research, selecting target markets, develop marketing strategies, planning marketing programs, and arrange, to the ACTION, and monitors the results.

Layman's view that considers the extent marketing process to evaluate marketing strategies can be fatal. Not only did not result in the smooth sale of products, but can lead to high marketing costs and not effective.

Let me more clearly, let us discuss in a coherent four-phase process of marketing the following:

1. Conducting Market Research.
  
Marketing process starts from market research to see how big the market potential, measuring the level of market needs, market opportunities, and variety of available segments. Also find out the level of competition in those markets.

2. Developing a Marketing Strategy.

Taking into account your strengths, you prepare a strategy and brand positioning of your product.

3. Establish Marketing Program.

From marketing strategy, then more detailed to the marketing program. What are some programs that were aAnda planning? Suppose that when a new product launch, you rely on SEO, PPC, and advertising on the web site advertising like ads telling. At this stage, you need to calculate the total marketing budget, the allocation of expenditure in every marketing program is run.

4. Evaluation and Improvement.
  
In this last stage we see how the results of these marketing programs. Already sesuaikah with your targets? And you can be formulated from the results re-marketing program what needs to be repaired, which need to be strengthened, which needs to be reduced or may need to be abolished. And so on.
 
The bottom line is always measuring your marketing program. Because marketing is an ongoing process that continues to accompany and determine the success of your internet business.

How? You are ready to design a marketing program for your internet business and to - ACTION him? Follow the four steps above the overall marketing process so that your marketing activities in a more planned and directed.

Source: Joko Susilo