Seo Tips And Tricks
by Tushar Verma (SEO)What is SEO (Search Engine Optimization)?
Search engine optimization (SEO) is the art of
creating Web pages that will rank high in search engine returns. SEO is
accomplished by optimizing certain sections or "elements" in the HTML
coding of each page. These sections are specifically read by search engines
and, depending on the level of optimization, can create a greater likelihood of
free referral traffic.
There are several methods and opinions about how a web page should be
optimized, and much will depend on the type of site, its content, purpose and
competition, if relevant. But in general search engine optimization relies
heavily on the proper use of keywords and key phrases
that describe the site's content.
Keywords should first appear is in the TITLE section of the page's
source code. They should also appear in the
Ideally, the source code for each subsequent page in the site will also
have its own unique keywords listed. Each page title should use one or more of
these unique keywords for maximum search engine optimization.
Since SEO relies so heavily on keywords, the most important keywords and
keyphrases should be used liberally in the first two paragraphs of the content
of each page, then sprinkled throughout the body. The last paragraph of every
page should also be keyword rich. A suggested rule of thumb is to reach for
keyword density between 5-15%. Judgment must be used to invoke keywords
liberally without getting too repetitive. It may also help to use bold or
italics on a keyword or two, but avoid doing this to excess.
Another important placement for keywords is in the H1 and H2 header
fields of each page. The most important keywords or keyphrases should be found
here.
Other tricks for helping search engine optimization or SEO are naming
image files and anchors with keywords. Anchors, also called crosslinks, are
references to other pages within the site.
Finally providing links to and from external sites, called backlinks is
also important, as search engine spider bots navigate by links. The text in
your page that points to external links can contain keywords too.
Tutors for search engine optimization are available online for those
willing to optimize their own sites. There are also many SEO companies that
will provide the service at a cost. Some caution should be used in securing a
contractor to make sure that what is being promised is feasible, realistic and
cost-effective.
Whether performing your own search engine optimization or hiring a contractor, with the billions of web pages on the Internet and the hundreds or even thousands of "hits" that can be returned from any single online search, SEO is a necessity for anyone looking to benefit from search engine traffic.
SEO effects on Business
Every discovery and new idea for that matter brings with itself a lot
new opportunities and areas to explore; SEO001as it open new gateways for
research and development that can be used to bring more comfort and ease to
gain access to information and knowledge but one more thriving factor related
to it is the new doors it opens for business and the economical aspects to it.
Search Engine Optimization did something similar in fact it is now a
multibillion dollar sector and with every passing day is growing by leaps and
bounds. In the initial days it did dwindled a bit but later on when it found
its footing it never looked back again and since onwards after seeing the magical
results it became the prime focus of any business or entity
who want themselves to be recognized over the world wide web but it is the
micro details to it which makes it a huge business. It is all about marketing
a website; therefore the stakeholders are not shy to invest as long as they see
results but that has a cost to pay though first the paid inclusion into the
search engine directory but what to submit to that directory database does also
comes with a certain amount in shape of the content that is to be written that
is friendly to the search engine working so that they can categorize and rank
the website accordingly. Then the handling and constant updating of those
submissions is another aspect that also has certain charges; therefore it is
this huge underground electronic economy that runs over because of search
engine optimization but to look after this whole laborious process Search
Engine Optimization Edinburgh is a consultancy firm who provide full services
in this regard with guarantee.
HOW SEO WORKS
Search Engine Optimization Basics
Search engine optimization (SEO) is the
process of improving the volume and quality of traffic to a web site from
search engines via ?natural? (?organic? or ?algorithmic?) search results for
targeted keywords. Usually, the earlier a site is presented in the search
results or the higher it ?ranks?, the more searchers will visit that site. SEARCH
ENGINE OPTIMIZATION can also target different kinds of search,
including image search, local search, and industry-specific vertical search
engines.
As a marketing strategy for increasing a site?s relevance, SEO considers
how search algorithms work and what people search for. SEO
efforts may involve a site?s coding, presentation, and
structure, as well as fixing problems that could prevent search engine indexing
programs from fully spidering a site. Other, more noticeable efforts may
include adding unique content to a site, ensuring that content is easily
indexed by search engine robots, and making the site more appealing to users.
Another class of techniques, known as black hat SEARCH ENGINE OPTIMIZATION or
spamdexing, use methods such as link farms and keyword stuffing that tend to
harm search engine user experience. Search engines look for sites that employ
these techniques and may remove them from their indexes.
The initialize ?SEO? can also refer to
?search engine optimizers?, a term adopted by
an industry of consultants who carry out optimization projects on behalf of
clients, and by employees who perform SEARCH ENGINE OPTIMIZATION services
in-house. Search engine optimizers may offer SEARCH ENGINE OPTIMIZATION as a
stand-alone service or as a part of a broader marketing campaign. Because
effective SEO may require changes to the HTML source code of a site, SEARCH
ENGINE OPTIMIZATION tactics may be incorporated into web site
development and design. The term ?search engine friendly? may be used to
describe web site designs, menus, content management systems, URLs, and
shopping carts that are easy to optimize
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Created on Dec 31st 1969 18:00. Viewed 0 times.