What Does it Take to Sell through Affiliates?

Lots of software vendors ask themselves this question and, unfortunately, I?ve seen cases when the conclusion they reach is that " affiliate marketing does not work? or as Joel Spolsky says, in his case, it's " a big waste of time "

Both for these vendors and for the ones that think their affiliate sales channel could be improved and seeing the positive feedback I got from our software publishers regarding the issue of vendor involvement to motivate affiliates, I am starting a series of posts with a more hands-on approach. I hope you will find them useful.