Articles

Tech as with business

by Alisa
That was on the back-end of the dot com bust and conventional wisdom seemed to give Ad:Tech one more year before it would become a small part of another
industry organization. To see the slides describing the strides they've taken and the plans they have in place demonstrates that the original "big idea" has
come full circle. That with Ad:Tech as with business and life in general it all comes down to execution of the mission. Imagine my surprise. This was David
Lubars, Chairman and Chief Creative Officer, BBDO North America.The keynote was to be delivered by David Lubars, Chairman and Chief Creative Officer, BBDO
North America.The stage was set up like a TV interview show. Instead of a speech this would be a conversation. What happened was quite interesting and
enlightening to, I'm sure, everyone in the room. Each of David's comments were little ah ha's that just made sense. The only thing that threw some people was
when he referred to himself as "not being a Darren Stevens type of advertising man.I had not taken the time to read any of the pre-conference materials or
promotion so I had no idea who the keynote speaker would be.

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About Alisa Freshman   

11 connections, 0 recommendations, 30 honor points.
Joined APSense since, May 5th, 2010, From ireland, Europe.

Created on Dec 31st 1969 18:00. Viewed 0 times.

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