Creating Traffic for your Website

Posted by Clint Butler
3
Apr 7, 2010
634 Views
Image It's the target of any web site of the Net to drive traffic to the site, to be seen. One of the problems is the web is now so enormous that there are more pages online than folk in the world. How are you able to get hits and a flow of traffic to your solitary page.

In the case of creating traffic for a business internet site it is a case of have traffic or have your business die.

It does not mattter if you have got the best web site site, with good content, amazing footage, audio, video and a multimedia experience better than disneyland, if nobody comes it is for zilch. The web isn't like field of dreams'if you build it they may come', no they will not. If you make a new site the chance of having a visitor just stumble on your internet site is about the same as winning the lottery. How then do we change the game so folk can at least appreciate the work put into a site, or in the case of a business or affliliate web site trip to make a call to buy? Here are some of the commonest strategies.

Search website Optimisation. The unquestionable fact of the situation is that your likelihood of being on page one of the hottest keyphrases is next to 0. You'll find thanks to the North American domination of the Net that the hottest searched keywords are American personalities, like Oprah Winfrey, Paris Hilton, Britney Spears, for example. ( ask why there are such a lot of gossip magazines? The Net is not different, gossip is among the preferred subjects ) If you were to form a new internet site about one of those people thinking hey I am going to get some of that traffic for myself, I may do an Oprah Winfrey site, content rich, etc the probability of getting to the top is nearly zero, why, firstly because you have 1000's to millions of rivals and your likelihood of being optimised not only with excellent content but with relevant links and important links with the crucial keywords will be zero too. All isn't lost, it's actually possible still to form a focused website and get rated in the 1st page e.g. One a blog and the other an article, potentially a dull topic for most of the people except for gardeners a nice niche subject. It is not a school degree on the topic but the basics on the topic and it rates high as the site's content strongly matches the search phase plant gardening on hard clay, type in gardening or veggies though and the site is lost from the radar. In summation one of the first techniques of traffic creation is to have a site geared to keywords and content which will draw in search site traffic. Remember though the more competative the keywords the harder this could be. Some firms concentrate on creating rich content and links from other like rich content site targetted to high rating keywords and charge serious cash for the privelage $50,000, etc, why because free traffic to web sites from search websites means giant chance for profits. Another strategy of traffic creation is to buy it. Yahoo, Google, etc sell advertising space. In the case of Google adwords you can pay to have you site on the 1st page but this may be an expensive business, $1 or more a click, to mere pennies. Why do folk select this strategy. Firstly it brings targetted traffic to your internet site. An advantage of targetted traffic is these folks are trying to find your precise subject and therefore likelier to stay on your internet site and it leads to higher conversion rates. The difficulty is though Google claims its rewards content rich sites with lower click costs the reality is the better ad wins, not really the better or most important site. To elucidate this further, google will lower your price of your clicks and even raise you in the list if more folks are clicking thru - its claims its rewarding you for having an important site - the truth though is its rewarding you for having a great ad that people wish to click.

Benefit of this technique is you are warranted traffic - disadvantage - its costs and needs time to tweek your adverts so they work at maximum potency. However I know of companies that survive on google adwords alone for advertising and make an excellent turnover on their business products so it works very well for them.

But one again the bigger requirement for the keyword, the larger the quantity of rivals there are.

There's a technique to can cut this drawback down though, decide to restrict your target market to a selected country, area or even city. Manifestly the target market is further restricted by language. Not very much point in advertising your english content site in Mongolia, firstly because not many mongols talk english, but second because not a great deal of have net access either. If your paying money for advertising online ensure you are reaching the right audience for your ad. Surfing Programs.

An alternate way to generate hits to your site is to join countless surfing programs, like traffic swarm, instantbuzz, fast highway, traffic pods and plenty more.

These will generate HITS to your internet site. Actually you should purchase thousands of hits and get them in a short space of time but though typically inexpensive e.g. $9 for one thousand hits, it has got a superabundance of drawbacks. Firstly you are only advertising to other surf members, most of them are rivals, already in the same programs as you, not especially interest in your ad. I have found you can build a downline and contact list from surfing programs, however keep the ad or web site display extraordinarily basic. With a 15-30 2nd counter on most programs folks just aren't going to read a story regardless of if its mindly blowingly good, they're going to scan and then push the letter or number needed. It that fifteen seconds you have to grab there interest. One distinct merit of the majority of these programs though is if you build a downline with them the quantity of free traffic you get increases. You can surf for traffic at your leisure if you cannot afford to pay for it, you could even find a program that advantages your interest. Also in this class can be including banners, banners exchanges, etc which work on the same principle of you scratch my back and I may scratch yours. If you're curious about surfing programs the link below to free traffic hits has plenty of the hottest. Long term strategies. I call these long term strategies because they need a bigger work on your side, however they may lead to great traffic results. Articles submitted to articles sites like goarticles, article fever, etc act as a draw for search websites. Content rich and quality controlled if you get an article listed in one of those forums / libraries you've got the capability to have a steady stream of traffic through attached links. Why do you believe I have written this tract. To drive traffic. Yes I like helping and teaching others and I do create not for profit sites and articles but the majority are to build traffic. Another long-term system is to contact and link to other similar sites. You can do this by requesting other website owners to do that or create you own sites and link them to each other. Another long-term methodology is to form an op-in email list and inspire folks from you list to go to your 'great' site with your 'unbelievable' offer. Making a blog like this doesn't hurt either. In summing up I do not reccommend any technique over any other. Each has benefits and disadvantages. It can rely on what you are advertising.

On the entire though I do not believe you can go bad if you do all of the above techniques as a wholistic net campaign.

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