10 Rules for Viral Marketing with Twitter
Social
media is a force to be reckoned with in today?s society, and Twitter is
one of the most powerful social media forces around at the moment.
If you intent to use Tweets and Twitter for social media marketing, read on for a few handy pointers on how to go viral:
1.
Create a remarkable personal brand! Competition is fierce on the World
Wide Web! You have to make yourself stand out. Seth Godin?s fantastic
book The Purple Cow can teach you a lot about this principle, as well
as how to apply it. Determine who you want to target, and then provide
that target audience with high quality content that solves a problem
for them. Dare to be different! Be unique!
2.
Follow those people with similar interests as yourself, and you will
attract and build followers with the same interests. The whole idea
here is not to build up a vast following, but to build a following of
people who are genuinely interested in or likely to be good prospects
for your widgets/business.
3.
Build assets with your followers! Don?t just jump in there and start
with a sales pitch. Give people something of value so that they will
want to follow you.
4.
Tweet often! You don?t have to try and compress War and Peace into 140
characters every time, but try to keep your Tweets of high quality,
interesting, informative---something that people will want to read!
5.
Remember that Twitter is for conversations, not one person with a
megaphone broadcasting one way messages. Respond to Tweets by others,
be complimentary, strike up a conversation.
6.
Take possession of a niche. Whatever your niche may be, own it. Your
focus here should be on solving problems for others as applies to your
particular niche.
7.
Comment on blogs within your niche or that correlate with your niche,
and be sure to include your Twitter URL. This can help accrue the kinds
of followers you want to attract.
8.
To get retweeted, which of course you will have to in order to go viral
on Twitter, you must add conversational value, tweet about interesting
things, share news or other content that people will want to pass along.
9.
Mind your social media manners! Don?t be a jerk. Don?t be a
know-it-all. Don?t be pushy. Don't be a spammer. There are rules of
etiquette that apply to social media. If you are unfamiliar with
them---learn before trying to get on Twitter or any other social media
site.
10.
Last but not least: Ask for a retweet! Yes, just ask. To do this, you
simply put ?Please retweet? at the end of your message.
These 10 handy tips can help you go viral on Twitter, and will be valuable in social media marketing!
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