Third Lesson - Twitter For IM Professionals

Hi,

It’s Eduard Yefremov, with your third lesson in the Twitter For
IM Professionals Crash Course.

Today we are going to talk about how you can gather new
customers with Twitter. I have some great tips for you, that will
help you increase your chances of converting your regular twitter
followers in to lifelong customers.

Let's jump right in and talk about how you can use Twitter to
conduct your market research. Every business has a target
market, but the simple fact is that many business owners often
miss the mark because they don’t know the true needs of their
market.

By using Twitter, you can easily listen to the needs of your
prospects, the issues they are currently facing and the kind of
help that they want.

Whenever you meet someone new on Twitter it's a good idea to
try to establish a good relationship from the start. Think like your
customer. You buy from people who you trust and like. Your target
market also behaves the same way. It is important, especially in
social marketing that you get to know your clients and do your best
to win their trust and confidence.

A good rule of thumb is to try and keep ninety percent of your
tweets full of helpful content and try to limit your promotional ones.
By doing so, you can attract more followers and hopefully
customers.

In order to show off your expertise on Twitter you will want to post
quality content on your blogs, website and other sites, like article
directory EzineArticles.com. Then share them with your followers.
As we talked about in the last lesson there are a wide variety of
tools that work with Twitter that will automatically check the blogs
you’ve posted and share them instantly on your page.

Offering educational materials, seminars, video training and
networking events will also go a long way when you are trying to
convert your followers into paying customers.

As a matter of fast I recently came across a great website that
allows you to stream live video on your Twitter page and chat real
time with your followers, so if you're not camera shy, plug in your
webcam! This will be a fantastic way to make an instant
connection for you and your peeps.

You can find out more here:
http://twitcam.com

There are so many different techniques that you can use to help
the transition from follower to customer by using Twitter. Just
remember to keep the value of your content high and the volume of
your promotions low and you will begin to see real results from
your efforts.

Look for your next lesson soon! We will be talking about how you
can maximize your Twitter traffic.

Eduard Yefremov

http://bit.ly/biRcuw

http://eCa.sh/Ffs7