Article Marketing why you MUST do this to build your Search Engine Campaign

by Shannon

The World Wide Web has become one of the most efficient ways to get information to the world at large about the goods or services your business offers. One of the major choices you have to make in decided how to use the Internet is the type of marketing you want to use to communicate the message. As you know, there is a wealth of information floating around online and it is not always verifiable, accurate or what you're looking for.

Search engines make it easier to find things you are looking for quickly because they search the Internet for you and return back results that contain information about what you are looking for. Even this is not a fail proof way to get the information you're looking for because the search engines are typically only as sophisticated enough to use the specific key words that you enter into the search, which means you may get millions of hits that have absolutely nothing to do with what you're looking for.

When it comes to articles, there is a more specific niche that article marketing fills that basic search engines cannot quite address. To start, an article contains specific information that allows you to put words to work for you. Next, there are many websites that allow you to post your article for higher ranking in the search engines than what you can achieve by placing an advertisement alone. This gives article marketing a clear advantage that you can use to put words together in a creative way that basic advertising alone can't touch.

One of the magic-like formulas for article marketing is search engine optimization (SEO). This is the ability you can give your article to get the highest possible ranking in the search engine. Article marketing should not be mistaken for just another way to advertise because it is possible to give more value to your clients than just to advertise goods or services to them. Factors such as keyword density play an integral role in SEO placement.

Using article marketing can be as simple as addressing your target audience in an appealing manner. You may want them to buy ten-gallon hats but rather than sell them a pitch about your hats being better than your competitors, with article marketing you can write an informative article about the benefits of your hats and use keywords to ensure that searches for the hats will return your article at the top of the list.

Remember, if you're going to use a website that specifically gears towards articles, you want to be sure to follow the guidelines for submitting articles. Often, the major rule you must adhere to is to avoid sales-pitch type articles and to provide the reader with useful information.

The power of article marketing is the backlinks you generate to your site. Yes, you establish yourself as an authority or an expert on a particular topic, but importantly the more links to your site the more popular Google deems your site. Google and other search engines consider links to your site as a barometer for how popular your site is. The more links to your site must mean it is a good resource and thus your site gets ranked higher. Article Marketing is a key part of your Search Engine Positioning Strategy.

There are lots of places to submit your site for free, just do a Google search. Here are a few suggestions to get you started.

http://www.ezinearticles.com
http://www.goarticles.com
http://articles.sandihunter.com
http://www.articlealley.com
http://www.articlesbase.com