Email marketing skill it: Draws back the letter the danger

The market like battlefield, between the profession competition is exceptionally brutal. If the enterprise wants, in does not see the gunsmoke inside the war to obtain more order forms and the customer, not only spells is sales personnels' ability and the experience, what are more is whether the communication facility to let the customer information prompt, accurate, arrive in safely the customer hand .

According to entire US Retail merchant Federation Shop.org and the Forrester development facility new market marketing research discovery, some murky revealed the economy as the expansion opportunity's enterprise that the email is one of with customer contacting most important ways, moreover the majority enterprises plan the use email marketing, will promote newly message routings and so on product, promotion for the customer, and receive the customer feedback. in domestic, the email marketing receives the effect is also very obvious. More and more enterprises start to use the mail tabulation to take the email marketing way, does this, if uses just right, the enterprise marketing may immediately with tens of thousands of potential and the existing customer establish contact, its cost must be lower than the mail marketing by far. However, will use the mail tabulation way carrying out email marketing actually to have the huge risk blindly, the user to will receive has the marketing goal email to have the repugnance massively even to feel anger, they always or will transmit these mail direct deletion the mail IP hypothesis will be the blacklists, therefore the enterprise marketing will receive the email to draw back the letter frequently, east will cause the enterprise to put in the email marketing massive endeavors to flow .

If the email is treated as the junk mail to delete directly or is rejected directly, lost has delivered to the customer in front of the opportunity. In the financial crisis serious influence to small and medium-sized enterprise survival and the development critical moment, “the time is now the money”, whether each email can accurate, prompt, arrive at the customer mailbox safely, means whether the enterprise does turn the danger into machine. Therefore, the enterprise when develops the mail marketing must pay attention to the user mail address resources the accuracy, will use the correct method in the correct time the correct information transmission for the correct person. However, facing the email marketing transmission barrier, which countermeasures the enterprise should take? We have a look at the suggestion which first Shang Yi (CorpEase) proposed.