E-mail Marketing

One of the cornerstones of online marketing is permissions based e-mail. Provide your readers with a newsletter sign up option, or an option to receive more information. This will allow you to build a database of potential clients.

The subscribe gadget I use on StGermaine.ca is a tool from an e-mail marketing company - Constant Contact. there are a ton of these companies out there and you can use them for permissions based marketing programs. Plans start at around $15 a month for 500 subscribers.

With these companies you can:

• create your own e-mail newsletters using wyswyg (what you see, what you get) editor
• use newsletter templates that they provide for you
• shedule times to send newsletters
• conduct surveys
• manage opt in lists
• embed gadgets that create e-mail sign up options on your blog
  
• review reports on how many e-mails were read, clicked on, what blog pages they viewed and much, much more

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