E-mail Marketing
One of the cornerstones of online marketing is permissions based
e-mail. Provide your readers with a newsletter sign up option, or an
option to receive more information. This will allow you to build a
database of potential clients.
The subscribe gadget I use on StGermaine.ca is a tool from an e-mail marketing company - Constant Contact. there are a ton of these companies out there and you can use them for permissions based marketing programs. Plans start at around $15 a month for 500 subscribers.
With these companies you can:
The subscribe gadget I use on StGermaine.ca is a tool from an e-mail marketing company - Constant Contact. there are a ton of these companies out there and you can use them for permissions based marketing programs. Plans start at around $15 a month for 500 subscribers.
With these companies you can:
- create your own e-mail newsletters using wyswyg (what you see, what you get) editor
- use newsletter templates that they provide for you
- shedule times to send newsletters
- conduct surveys
- manage opt in lists
- embed gadgets that create e-mail sign up options on your blog
- review reports on how many e-mails were read, clicked on, what blog pages they viewed and much, much more
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