What is blogging, exactly?

Blogging is merely a different way to build a Web site. Its content is organized by the date/time of its "posts," which are what blogs call "Web pages" (even the word "posts" suggests time-sensitivity).

When Should You Blog?
Blogs are best used for news-oriented sites, or sites that feature "the latest" or
"the thought of the day." If you intend to build a site that keeps visitors on the
cutting edge of your topic matter, constantly releasing the latest news and commentary on what it all means, blogs are a good choice. This kind of direction is not relevant for most businesses -- but if it applies to you, blogging is a good foundation.

Blogging can also be a strong "add-on" to a successful, profitable Web site. If you
want to build and maintain a "newsoriented" or "daily thought" element to your Web site, for example, add a blog. It's easy to do with Site Build It:

http://tools.sitesell.com/markettips.html

A blog is often a mixture of what is happening on a particular website and what is
happening on the Web, a kind of hybrid diary/guide site, although there are as many unique types of blogs as there are people. Blogs can be used to introduce products to potential customers.

Many drift into the costly error of using blogging software to build their primary
"Web presence." It is the wrong tool for the needs of a business Web site. Blogging software lacks what businesses do need to actually make money (which is the ultimate goal!).

Most only realize the error of the blog approach, too late, dazzled by the loud
"pro-blogging noise" of those who blog about blogging. Bloggers interlink to each
other with gusto, creating what they call "the blogosphere." They rave as if there
were magic in blogging and the "blogosphere," when in fact it all adds up to content that will soon be degraded by the Search Engines as the "best before" date on blogging content expires.

Professional bloggers, and professional promoters of blogging, usually fail to
mention the "dated-content treadmill" that they so desperately run upon every day.
What happens when you stop blogging? You watch your traffic melt away.

Why? Because Search Engines know that blog posts are like newspapers... good only for wrapping fish after a few days.

Human visitors instinctively know that, too. Most visitors do not want to read 6
month-old news (i.e., a blog post). People maintained blogs long before the term was coined, but the trend gained momentum with the introduction of automated published systems, most notably Blogger at blogger.com. Thousands of people use services such as Blogger to simplify and accelerate the publishing process.
 

Theme-Based Content Sites, however, are totally different. How?

Theme-Based Content Sites... contain evergreen material about a theme (the nature of the material covered) that is related to your business arrange the material ("content") logically, dividing the theme into appropriate categories.

What does that mean? Visitors come, read your latest post, and leave. And that is
the behavior for your best, most current material. They won't sort out the rest, a
dated mish-mash.

Blog as a marketing tool

Blogs offer huge marketing potential. They are highly strategic tools that can
strengthen relationships, share knowledge, increase collaboration, and improve
branding.
Besides, blogs can represent the real voice of the website.

A weblog can take the form of a diary, a news service (or summaries of and links to current news items on a topic), a collection of links to other Web sites, a series
of book reviews or products, reports of activity on a project, the journal of an
expedition, and much more. Businesses can use this tool to effectively advertise
their products or services.

One of the most interesting ways to use a weblog is by allowing it to function as a
discussion forum for customers of your products or services. In this case, the webmaster can give posting rights to other people – visitors and customers, and their posts may or may not be reviewed before they are published to the Web page. Customers, in such a way can post favorable comments about the websites offerings.
Some weblogs are set up in such a way that only the owner or the owner and certain other people have posting rights, but anyone else can add comments to the posts.
 

However, visitors eagerly explore Theme-Based Content Sites. Your relationship with them, and therefore doing business with them, lie in that deeper, superior
relationship.

How does a Theme-Based Content Site differ? Instead of a stack of old news-papers, each resembles a good resource book about its theme, composed of useful, original articles ("Web pages") that cover related topics in some depth. Written in each small-business owners's unique voice, and based upon that person's experience in the field, they are useful resources that visitors return to over and over.

For most small business people (i.e., you!), the best route is to use This Link: http://blogorbuild.sitesell.com/markettips.html
for more information and to build a Theme-Based Content Site that delivers sought-after information about your niche!

There are many blogging softwares available easily on the Internet. One of the most popular weblogger is “Blogger” which can be downloaded for free at
http://www.blogger.com.
Most webloggers simplify the process of Website creation. However, they do require basic knowledge of FTP, Website structures and a few technical terms. Besides, creating an advanced weblog requires knowledge of HTML.

So get out there and start your own Blog…it’s free, easy and can work seamlessly with the rest of your website or newsletter. Until next time…

Warmly
Reggie

ABOUT THE AUTHOR:
You are welcome to use the article if you place this box with it. This article is
published by author and webmaster Reggie Engdahl at the content site for implementable
up-to-day information http://www.newsinfo4you.com