What Advertising do I use?

Posted by Dirk Van Schalkwyk
3
Jan 16, 2009
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WHAT KIND OF ADVERTISING MUST I USE? All marketers ask this question to themselves some time or other.

Well, it depends on many factors. When I started I was confused many times by people telling you “do not use 'A', its a waste of time. Use 'B'. The next one will tell you not to use 'B' and 'C' but I have great succes with 'A'. The next one will tell you the opposite and so it carries on. Now, who do you believe as a newbie? I got so confused that I decided not to believe anybody but to use different ones and see for myself what is best.

What conclusion did I get to after some months in Internet Marketing and after I did some more studying on the subject? Each kind of Ad has its place if you use it for the correct purpose and use it correctly!

I use surfing traffic exchanges, classifieds, text exchanges, adboards,safelists and backlinks. I have succes with all of them. Just use them correctly. Don't do hard selling with traffic exchanges and safelists. Use them to send visiters to your bloggs and lead capture pages.

Classifieds may be used to sell someting if you are a very good copy writer. Here it is importend to advertise benefits of your product and nothing more. Classifieds are excellent to send people to your lead capture pages.

Backlinks are very important to get search engine listings.

What I did not use yet I must confess, so I can't give a honest opinion about is PPC (Pay Per Click) I know my son in law is using it and acording to him he does have success. The important thing to know is that PPC can be expensive and make sure that what you are selling there will make you a prophit. That is why I am not using it. I don't sell expensive stuff.

Enjoy your marketing.

Dirk van Schalkwyk

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