List Building Guide

         Methods for attracting potential customers to an opt-in list are many and varied, but usually involve the offer of a free information product or a free subscription to a weekly newsletter. Or it could be a paid subscription which is offered free for a month, or a time-delimited software package. The tools required to code the opt-in list are readily available and the online marketing community is getting busy with lead gathering. Whole marketing campaigns can be built around this list, and extra information can be discreetly gathered at sign-up time, to allow for preferences to be catered for. This is possible because in addition to the usual “name” and “email address” fields which are presented to the user, extra fields can be added which help to refine the user’s needs and wishes.

      The demand for list-building tools and resources is gaining momentum constantly. This is evident by the huge volume tutorial material now available and the ease with which tutorial videos can be uploaded. Of course the bottom line will always be in firstly, getting customers to visit, and then to make that commitment and sign up. “If you build it, they will come” rings hollow in cyberspace. First you’ve got to build it, then get them to come, and most importantly, get them on that list.

 

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