What do you want in an Ad Network? (Publisher, Advertiser, Affilate alike)

I am writing today, asking simple "What would you like to see in an Advertising Network? Whether you are answering from the POV of a publisher, advertiser, or affiliate; all replies are welcome. The TAO Network is currently taking suggestions from the public to further tailor to the needs of our members. Please give us your feedback to help us help you.
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