How to get to #1 on the Search Engines!

There are several things you can do to improve your placement. According to Intro to Search Engine Optimization, "Search engines will also check to see if the keywords appear near the top of a web page, such as in the headline or in the first few paragraphs of text. They assume that any page relevant to the topic will mention those words right from the beginning.
Frequency is the other major factor in how search engines determine relevancy. A search engine will analyze how often keywords appear in relation to other words in a web page. Those with a higher frequency are often deemed more relevant that other web pages."

What ever else you do, start with Search Engine Essentials 101 !