10 Ways To Increase The Perceived Value Of Your Product

Posted by Johan Kruger
2
Jun 4, 2008
658 Views
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1. Sell your product at a higher price. This increases

the perceived value because people usually associate

the higher priced product as being better.

 

2. Offer a free trial or sample of your product. This

increases the perceived value because people think

you're confident in your product, so it must be good.

 

3. Include tons of testimonials on your ad copy. This

increases the perceived value because you have actual

proof of other people's experiences with your product.

 

4. Load your ad copy full of benefits. This increases

the perceived value because people think they are

getting solutions to a number of problems.

 

5. Offer an affiliate program with your product. This

increases the perceived value because people can

also make money with your product.

 

6. Give people a strong guarantee. This increases the

perceived value because it shows that you stand be-

hind your products.

 

7. Package your product with a lot of bonuses. This

increases the perceived value because people feel

they are getting more for their money.

 

8. Get your product endorsed by a famous person.

This increases the perceived value because people

think that famous people wouldn't want their name

associated with a poor product.

 

9. Include the reprint/reproduction rights with your

product. This increases the perceived value because

people can start a business and make money.

 

10. Get the word out about your product and brand

it. This increases the perceived value because people

believe the brand name products have better quality.

 

Quote of the Day:

 

"If I accept you as you are, I will make you worse; however

if I treat you as though you are what you are capable of

becoming, I help you become that." -- Johann Wolfgang von

Goethe

 

http://johankruger.blogspot.com

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