12 Web Content Writing Tips

It does not matter what type of business one is trying to promote on the World Wide Web. But, it is important to have an excellent copy on the website. Web content acts as an ambassador for a company and if it is not on point, the company is likely to lose out on sales. A website copy should be neat, clean and not laden with errors, weird texts and poor formatting. Even though developing powerful and impactful content takes a lot of time and effort, a compelling copy is one of the best PR tools that a company has at its disposal. With that in mind, here are some useful web content writing tips to help better your copy.

# Stuffing Keyword is Not a Bright Idea

Even though SEO should be the focal point, stuffing keyword into the copy ends up adversely affecting the readability of the content, its rank in the SERPs and its conversion rate. It will simply make the readers bounce off the page and the search engines will slap you down. If you thought that by simply stuffing keyword, you will improve the rank of the page and bring in commendable SEO results, think again.

# The Copy Should Contain Enough Information

Always remember that the web visitors are constantly hunting for information. They will not waste time going through the entire content to find the information they are looking for. They will, at the most, glance and the content has to be informative and uncomplicated to capture their attention.

# The Inverted Pyramid Technique of Writing

Do not confuse web content writing with writing essays. Unlike essays, web content pieces do not require you to first explain what you are going to discuss, present with an overview and then put the main point in the conclusion. Your main points have to be at the very first because visitors will be looking for the important details first and then they might proceed to gather some background information.

# Chop Up Your Sentences When Writing for the Web

If you are writing the next great novel, it will be okay to end a sentence when it seems natural to pause. However, writing for the web is a whole different story. The attention span of the web visitors is a lot shorter than those who are part of a book club. Certain in-demand content kings and queens even let single sentences fly solo. Simply put, keep your sentences short.

# Web Content is Written for Lazy People

The web visitor is not going to make any efforts to read what is written. You need to hand it to them on a plate. In content writing India efforts, use:

l  Use short paragraphs and sentences

l  Avoid repeating words and jargons

l  Address your readers

l  Make your text concise

# “Do’s and Don’t’s” Vs “Dos and Don’ts”

Nothing drives visitors crazier than the wrong use of apostrophes, spelling errors and grammatical mistakes. Make sure that your copy is free of any such error and in case you have doubts regarding capitalization, grammar usage or spelling, Google it.

# Web Content Should be Written for the Scanners

According to researches, only 16% of people read web content word-by-word. They basically scan for what they are looking for. Keep the following checklist in mind to write for the scanners:

l  Is your headline communicating what you are about?

l  Is your image caption conveying a sales message?

l  Are the subheads summarizing your key points?

# Use Simple, Familiar Words

The basic rule of web content writing India is to keep it simple. The use of bombastic and scientific words will not help your SEO efforts. For instance, when looking for a flight to Bangkok, 80% people will search for ‘cheap flights’ instead of ‘low-fare’ or ‘cost-effective’ ones.

# Do Not be Afraid to Write Assertively

The web visitors do not know about the product or service, the content should help them know what the company is all about. The copy should be written with authority so that the readers are convinced.

# Make Use of Images to Compliment the Copy

In order to enhance the visual appeal of the website, use appropriate images along with the content. Weave a story for the readers to be mesmerized with.

# Talk about the Topic at Hand

Writing to put all the information in one copy is not a great idea. If you have a broad topic, try breaking it up into short paragraphs to make it easier for your readers to navigate through the information.

# Edit and Re-edit (Preferably, Not Right Away)

It is advisable to edit the copy on the very same day. When the writing is still fresh on your mind, it is unlikely that you will notice the mistakes. It is best if you keep it for later or have someone else do it.

With some solid discipline and a good grasp of the English language, good web content writing skills are within anyone’s reach. Keep in mind the aforementioned tips when writing a web content.