12 Tips to create a unique booth design for a Trade show
The World is transforming. And
the need to showcase new products, services and innovations is high in demand
more than it has ever been. With so many exhibitors wanting to showcase their
products and services, how to catch attention to our booth remains a thought.
Every exhibitor would like to attract traffic to its booth, but to do so they
must ensure that not just the products and services but the booth design also
makes an impact. The booth design must be designed so creatively that it
catches attention and leaves a mark in the minds of attendees. Here are some
tips to create a unique booth design for a trade show
booth design.
Define your brand’s theme
Incorporate what makes your
brand special and define the underlying theme of your brand in your graphics,
brochures and designs.
Highlight resolution of issues
Highlight what problems are you
addressing that have been resolved by your brand for which you are showcasing
your products.
Connect with the audience
The main reason to exhibit is to
connect with visitors and generate leads. Have some trained staff at the custom exhibit who can have an
engaging conversation with the customers and meet and greet ethics.
Use colors to brighten up your
space
Ensure that your booth has some
bright colors. People don’t like to be at a place that feels dull and
monotonous. Some bright colors are good to catch eyeballs.
Give away some basic needs
facilities at the booth
Customers like to be at a place
where their basic needs are being taken care of. Give away small water bottles
for free. Ensure a free wi fi connectivity at your booth.
Comfortable and attractive
seating
Customers will be more receptive
to you if you have provided a comfortable seating arrangement for them. It
gives them a chance to stay longer to your booth and explore your products and
services. Make some special arrangements of having picturesque seating for
visitors to have an opportunity to click a few photographs. This way they have
a snapshot of your banner in their album for you to have a better chance of
being remembered.
Overhead Hangings
One of the best ways to draw
attention to your booth is by using overhead vertical hangings. They can be
seen from far and makes the booth look more spacious than its size.
Custom-made your booth design.
Custom-made booth design is one
of the great way to stand out from the other basic ones. Don’t be afraid to
spend on your booth design. It will pay off.
Lightings
There is a variety of exhibition booth
lighting available in the market. Choose the ones that suit your booth best and
lit up your space. Ensure that your booth is well lit up and has some
interesting mix of lighting to catch attention.
Avoid Cluttering
Your booth should be breathable
enough to accommodate a few customers easily and should not feel cluttered. By
taking care of small tips you can enhance the look and feel of your booth and
get more traffic.
Aromatherapy
It’s a nice idea to use
fragrance at your booth to enhance the aesthetic experience of attendees.
Host a special guest
Host a special guest or
educational lecture at your booth for making your booth come alive with fresh
ideas.
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