12 Things to Expect from Your PR Agency

Choosing a PR agency is a task for you, after all there are so many in the market these days. At first look, they all seem to speak the same lingo and have the same goals attached to their work. But how can you get the right one, the one that will elevate your position and will showcase your service and work to the public in an ideal way? What are the things that you can expect from your PR agency? Here are 12 such pointers for you to ponder over.

Decides on what to do

Your PR Agency should be able to decide on what to do and how much should be done. Those PR agencies who fumble or are unsure and you don’t hear from them for long are of no good. Your PR agency should be nagging you and extracting all that it needs for your benefit. They should be in-charge, not you.

Questions you

A PR agency who nods its head on everything you say is a spineless firm, and you will never benefit from it. PR agencies should be vibrant and be able to question you back, and throw in their view points. The PR team leader should be able to say no to you. Again, for this too they need to be sure of what they are doing.

Good Writing

Content is the buzzword in any sphere of work, and if you think that your PR agency does not really need to write well then you are wrong. Good PR agencies have writers with good writing skills; they bring out the interesting facts and present it to the world. Your PR agency should be able to grab attention of the people through words.

Good Listener

PR is such a field where the people are good talkers, but how many of them really do listen? Listening is a great virtue and your PR agency should be in the habit of listening to what you have to say, they should be able to drive the conversation towards your needs, so that you can relate to it.

Creative

This is of course of the best thing you should look for in your PR agency, it should be able to bring out the most creative ideas. They should in fact surprise you without at least one thing creative if not many. A PR agency is known for its creative genius and intellectual ideas so that they can be conveyed well to the press.

Owns Mistakes

Most agencies try to be right all the time, and this is a major problem. Your agency should abide by the rules of the crisis even when it is a small one and be able to take the heat for the wrongs that they commit. It is only a confident PR agency that will stand its ground and be able to be responsible for any mistakes that it commits.

Empathize

Your PR agency should feel your needs and desires, it should be able to understand the clients’ requirement and step inside his or her shoe. This skill is also good for PR people as it makes them great at media relations, and each story is sold as a prayer, like that which the client would want to chant day and night.

Pushes its way

Your PR agency will be pushing you constantly, and you have no other option but to give in to them. A good PR agency’s first sign is that it will make push you to the border of things even if you are irritated.

Thick Skin

Your PR agent will be thick skinned, it is important for PR people who sit in between the media and the clients to find the common ground that will create successful outcomes. Being thick skinned is in inherent for PRs.

Makes it Happen

It is the job of a pr agency to make things happen, and they will do it at any cost. If your PR firm is good then you can expect it to give the right response for a situation among all the variable options that lay.

The Plan

This goes without actually saying, but your PR firm is good when it has a certain plan, expect them to have a plan. A good PR agency will never let you go around randomly, aimlessly into the land of nowhere. They will always know and have a fairly good idea about the right plan for a great media coverage.

Should be pushing you

You will find some agencies that are being driven by you, and even though you might get great pleasure out of it, you should know that it should be the other way round. Instead of you pushing the PR agency, your PR agency should be pushing you to get things done.