12 Low-Budget Yet Solid Strategies to AMP Up Your Social Media Game in 2018

by Rachael Ray Research Analyst

Social media is no more a nice-to-have strategy for businesses these days. It’s become a necessity. And why shouldn’t it be?

Customer Engagement. Leads. Conversions. Google Rankings. There’s so much riding on social media’s shoulders these days. There’s so much at stake.

Not surprisingly, both big and small businesses are punching above their weight to make the most of their social media campaigns. As per the 2018 Sensis Social Media Report, small businesses would be spending 42% more on social media marketing this year than they did in 2017 – which is staggering.

So, if anything, there’s a good chance that all your social media activities might get drowned out in all that noise. And, in case you happen to be a small business owner, things could prove more fatal, given the kind of money you need to pump in for your paid social media campaigns.

That is why figuring out new, low-budget strategies that might help you fuel your social media marketing strategy, in terms of reach and conversions, has become so critical.

The tips I’ve outlined here are common for both big and small businesses, regardless of their sizes and shapes and the circumstances.