What does Branding yourself mean ?

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A hot "buzz" word on the net lately is "Branding" and getting yourself branded.Essentially your brand is your identity on the web. When I say this I mean the name,logo,communication and encounters with every customer or potential customer that the business has.It is how people remember you,was the service good? did you get put on hold when you called? was the follow up service good? things like that as well as visual attributes such as coca-cola's red and white swoosh or the BMW emblem. All of those things are what brand an identity in people's minds.On the net you want to brand "YOU" not the company you are representing or the MLM or promotion.Yes you want the potential lead to know and recognize those things but what you really want is for them to associate "YOU"with that program,product or service so that when they have a need they think of "you"to satisfy it.
 There are a variety of ways to brand yourself on the web.I feel blogging is one of the most effective as well as using a photo of your smiling self on just about everything you do(look how Micheal Jordans face got associated with NIKE).You want to start a blog on whatever it is you are promoting,add useful information daily if you can,make sure your face is on that blog but do not forget to have your company's logo there as well.You also want to browse blogs with topics that pertain to your product etc. and add comments whenever you can. Using video's of yourself(such as YOUTUBE) explaining your product or opportunity is highly effective. What you are doing is establishing "YOU" as an expert in your field and one that people can trust.Once you have effectively "Branded" yourself with your product or opportunity get ready to reap the benefits because they will come. 

Adam Callahan

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