11 Email Marketing Mistakes and How to Avoid Them
These email marketing mistakes plague small businesses.
Common email marketing mistakes include using too much sales language, neglecting mobile optimization and not segmenting customers.
The date and time at which you send emails may affect your engagement rates, as may your choice in images, aesthetic and branding.
Personalized emails with short, catchy subject lines improve open rates, and strong calls to action can improve click-through rates.
This article is for small business owners and marketers looking to avoid common email marketing mistakes.
When it comes to developing quality marketing campaigns, email marketing remains an ideal choice, especially for small business owners. It can engage an audience, develop a readership and lead to sales without breaking the bank.
While email as a channel works well for many businesses, many email campaigns flop for various reasons, including boring content and bad strategy. To help you avoid making these mistakes, we spoke with marketing experts to uncover 11 of the most common email marketing mistakes small businesses make.
The best emails give customers a great experience both on mobile and desktop. It might take a few extra minutes to perfect your email’s format, but it’s worth the effort to ensure your emails are optimized for mobile. Data from Adestra suggests that if your email doesn’t display properly on mobile, nearly 3 out of 4 people will delete the email in seconds.
The best emails give customers a great experience both on mobile and desktop. It might take a few extra minutes to perfect your email’s format, but it’s worth the effort to ensure your emails are optimized for mobile. Data from Adestra suggests that if your email doesn’t display properly on mobile, nearly 3 out of 4 people will delete the email in seconds.
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