The Zen of Internet Marketing

Lord Buddha watched the spiders in the Bodhi tree before he took his seat.

All roads lead to Rome. Let me rephrase that... What I meant to say...Is this. Picture a tree! A Bodhi tree. Look upon the Bodhi tree as if it were the "Tree Of Knowledge". And in that tree lives various species of spiders. All with their specialized environments and specific survival needs. My point here is...that some of us look upon the internet as if it were a single foreboding entity. This is not the case. The World Wide Web is one of a multitude of webs that reside in it's host...the "Tree Of Knowledge". And is therefore an extension of our evolutionary process. Reflecting the highest qualities in human nature. Yes. Webs need a home too!

We need to digress for a moment.

Webs, like everything else in nature, respond to their environment. You'll agree that no two webs are the same. The tree itself has it's place in the realm of possibility. Each web, like a well strung harp, plays an individual harmony which the tree responds to. So it goes...

The Internet was created, designed and implemented by us, for us, with good intention in mind. May it remain that way. It is also maintained...continually developed and upgraded by us too. It is a testimony to our imaginative tool making ability.

At present my propositions are these...

. The greatest appeal of the Internet are the elements of anonymity and control.

. The Internet fulfills the content on demand need effectively and efficiently. It is perfect for it.

. We choose the content we want and in that is the agreement to participate.

. As a vehicle for the exchange and transfer of data and digital media the Internet has no rival.

. The Internet is a powerful resource with potential we are just beginning to realize.

. As a powerful resource we can utilize this potential towards our best aims.

The Zen of Internet Marketing