To find success in sales, you've got to believe
Self-belief is the fulcrum of success. It's the bridge between your personal attitude and your ability to transfer confidence to your customer.
Without belief in what you do, what you're selling and the company you're selling for, your ability to engage prospective customers and get them to want to buy will be low.
As salespeople try to grow in their careers, they typically focus on product knowledge, selling skills, maybe some networking-relationship skills -- and little else. They leave out the two critical success elements for true achievement: self-belief and a positive attitude.
The common thread among philosophers and personal-development experts is their consistent writing on the subjects of positive thinking and self-belief.
Dale Carnegie, author of the timeless How to Win Friends and Influence People, said, "If you believe in what you are doing, then let nothing hold you up in your work. Much of the best work of the world has been done against seeming impossibilities. The thing is to get the work done."
Is that you? How deep is your belief?
Napoleon Hill, in his self-help book Think and Grow Rich, said, "Whatever the mind of man can conceive and believe, it can achieve."
See the trend?
This morning, my e-mail inbox had this quote of the day from Maxwell Maltz, author of Psycho-Cybernetics: "Within you right now is the power to do things you never dreamed possible. This power becomes available to you just as soon as you can change your beliefs."
Maybe you don't want to change your beliefs. Or maybe you think your beliefs are strong enough. Maybe they are, but if you're losing sales on price or low bids, I doubt it. Believers get past price with value and passion.
How about you? Do you believe enough to succeed? Do you believe enough to sell with passion? Do you believe enough to convince others to see your point of view, or to view your way as the best way?
Here are the 4.5 core beliefs:
1. Belief in your company.
2. Belief in your products.
3. Belief in your service.
4. Belief in yourself.
4.5. Belief that when customers buy, they are better off.
If you want to boost your chances for more sales, deepen your belief system before you make your next sales call.
To do this, extreme self-evaluation must take place. It's not something you can learn in a seminar or a training session. It's something only you can give yourself.
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