Consumer Online Spending

Consumer Online Spending

 I wanted to share some importamnt information with you today...

A company called eMarketer Inc. predicts online retail sales in Europe will triple in the next five years to $407 billion at today’s exchange rate from $133 billion today, 

According to eMarketer research, most of the action is taking place in the U.K., which accounts for $55.6 billion in online sales. Next are Germany at $27.1 billion and France at $12.5 billion.

eMarketer’s report states...“Over the next four years the engine for market growth will be a set of smaller markets, namely Italy, the Netherlands and Spain,” “European B2C E-Commerce: Spotlight on the UK, Germany and France,”

“A third wave will follow early in the next decade, as Eastern European countries like Russia, Poland, and the Czech Republic begin to seriously embrace e-commerce.”

eMarketer reports that 24.8 million consumers buy online in the U.K., 27.2 million in Germany and 14.5 million in France. The average U.K. online shopper spends $2,241 a year. In Germany, the average shopper spends $996; in France, $860.

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