Articles
How to Harness the Power of Referrals
by Hannah Du PlessisI often hear Business owners discussing their latest marketing tactic - adverts, direct mail drops, giveaways - many of them are expensive activities without known or proven results. I very seldom hear them talk about getting referrals which are an invaluable source of inexpensive leads. Successful business owners I meet often tell me referrals are the major source of business for them. Yet many fail to have a system or process to ensure they create and capture referrals as often as possible.
First you have to create customers who are your advocates. Your customers will judge you on the way you deliver your products and services – the experience of doing business with you - as much as the product or service itself. Put simply – you need to do a great job and consistently exceed your customers’ expectations. This will help to create loyal customers who are happy to talk about your business.
Capturing referrals is not a random process that happens whenever your customers happen to refer someone to you. Developing your business using referrals is all about building a structured process into your marketing plan. Here are some ideas:
· Ask your customers for referrals.
· Have your customers give their friends a gift from you.
· Ask an influential customer to send a letter or testimonial endorsing your product or service.
· Work with complementary businesses and have them promote your business to their customers.
· Put together an invitation only event and ask your customers to bring a guest.
Always thank your customers for referring people by offering some sort of tangible reward or benefit. It doesn’t have to be a finder’s fee, it can be much simpler – a bottle of wine, tickets to the movies, or simply a hand written thank you note and personal message.
So when you are planning for business growth, start closer to home and find ways to have your existing customers help you grow your business.
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About Hannah Du Plessis 
36 connections, 1 recommendations, 77 honor points.Joined APSense since, June 3rd, 2007, From Auckland, New Zealand.
Created on Dec 31st 1969 18:00. Viewed 0 times.
Comments
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Ken Stewart
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If you want referrals or make publicity of links (to promote a Web) just have a look:
http://www.getref.com/index.asp?id=KARLITUSBRIGANTE
· Totally free to join. Easily!
· GetRef.com provides you with referrals for over 2200 of your free programs!
· GetRef is easy-to-use and produces results.
· Get a downline of real people just like you in ANY program you want!
http://www.getref.com/index.asp?id=KARLITUSBRIGANTE
There are several ways to obtain credits, like making clicks in different publicities, with which webmaster receives what the advertiser pays to him, and we received the credits.
Also we can be registered in the programs that offer the users and when registering to us in those programs it grants credits to us that that one user has fixed, being a minimum amount.
Also we gained credits by referred ours.
Those credits are accumulated in our account and we can use them to promote our programs, and get referrals, like which I have put in the example in
my AGLOCO: http://www.agloco.com/r/BBGX1659
or in my APSENSE: http://www.apsense.com/invite/karlitus
but has more programs (2200 at the moment).
Refer 1 person to this program, and you get 1 referral for ANY PROGRAM YOU ARE PROMOTING. You also get 10% of your referrals credits 5 levels deep!
Don't think more, it's time to register:
http://www.getref.com/index.asp?id=KARLITUSBRIGANTE
Sep 22nd 2007 08:09