Niche, Niche, Niche

It’s one of the surest laws of marketing and yet rarely do
business people heed its principle: niche your product or service and you sell
more, not less. Why? Because buyers always prefer a specialist to a generalist.
You want the biggest possible potential pool of customers.
But wait. You can niche and still appeal to the widest
demographic. I.m not suggesting that you have just one niche. What I am
suggesting is to have many niches.
For example, if you offer a home-based business opportunity . one
of the most competitive areas on the web . I would suggest framing it for
different age ranges and situations. For example, single moms, folks over 55
and college students.
 
Next I would write articles about home
business success strategies for these specific groups (see the second half of
.Be Your Own Affiliate. for pointers here) and submit them to sites devoted to
these niche groups. In addition, I would spend time on message boards and
discussion groups that attract these demographics.
These same principles apply if you sell a
product.
 
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