Have you ever noticed that on the Internet, you face an ongoing battle for success?

In fact, it surprises us how many parallels there are between WINNING your own success in home business, and actually winning a war. Think about this: The Internet is littered with misinformation. Trying to navigate your way through all the good information is like walking through a mine field.

One wrong step, and you're wounded by information that not only won't help you get where you want to be, but might actually take your attention away from the things that work, and propel your business forward.

However, to really succeed big, you must posses certain knowledge that will allow you to do so. That knowledge can be learned by absorbing good information in written form, by partnering with people who already know what you want to know, or through a lot of hard work and trial-and-error.

Obviously, there's a time benefit to the first two methods of adding to your knowledge. You gain knowledge quickly, without giving up anything except the small time and effort required learning it.

That's the case with what we're about to tell you. You can spend years of your own trial and error learning this, or you can read this article in its entirety and decide to accept or not accept the importance of this method. It's up to you.

Let's go back to our 'home business is a battle' metaphor for a minute. In this day and age, does anyone ever win a battle with just one kind of weapon? Of course not. You must have the right tools for the job. Sticks and stones never brought down a fighter jet.

If you're going to SUCCEED TO YOUR FULLEST POTENTIAL, you must learn to attack by land, air and sea. Multi-channel marketing is not only important, it's VITAL to the success of your business.

When you have a prospect, there are a couple of fast ways you can deliver information to them that you're probably already aware of, primarily email and phone. Obviously, if you use both methods of communication, you're going to reach more people with your message, you're going to close more sales, and your income is going to be higher.

However, have you ever considered the importance of using multiple channels of communication PRIOR to someone becoming a prospect? In the field of advertising, you've probably heard the word "targeting". To an advertiser, that means "zeroing in" on who you know to be the best kind of prospects for your business, and then finding methods that drop your advertising right in their lap, so to speak. And not just once, but many times, and through various channels.

Wal-Mart might have gained some customers if Sam Walton just stood on a street corner wearing a big sign that said "We have low prices", but to become the largest retailer in the world, they employed advertising on such a LARGE SCALE that it is next to impossible for ANYONE to not know about Wal-Mart and what the company does.

The same goes for most of the popular products you buy. Think about some of the most popular soft drinks in the world. They're advertised by radio, TV, newspapers, special promotions, direct mail coupons, billboards, and on the Internet. There's probably twenty or more additional ways they're advertised if you really sat down and thought about it.

We're not saying that you should run out and buy radio ads. That's not the point of this article at all. The point is that you learn the importance of hitting your target audience by land, air and sea. In other words, get your message out to the same qualified prospects in enough ways (and enough times) that your message becomes impossible to ignore.

Here's an example. Say you have a mailing list of people who have expressed an interest in home business. Chances are the people on this list have requested information elsewhere too. On the Internet, they're bombarded with thousands of ad impressions daily. Nothing makes yours stand out and scream louder than the rest.

So what can you do? The answer is to attack from various angles.

If Joe Prospect receives a postcard from you, and you put the company name in front of him he's likely going to remember it when a few days later, he gets a voicemail from you. Another few days passes, and he receives a copy of your companies newsletter or in the case of GDI the "Company of the Month" cover story in the Network Marketing Business Journal (reprints available now) and he reads it because he's seen or heard "Your Companies Name" a couple times now, and he wants to learn what this opportunity is about.

When he gets a personal email from you a few days later, letting him know he can take a FREE TRIAL or a Promotional Code and giving him the link to do it in minutes, don't you think it's going to be much easier to close him than someone you just randomly sent an email to?

If you want to start making the most money possible as an affiliate of GDI, or any other business opportunity begin employing this method, which ABSOLUTELY works - and that is used daily by the world's richest companies. Multi-Channel Marketing. It's a GUARANTEED jump in your results.