International Phone Sales

Posted by Isis TechBiz Portal
3
Jun 17, 2007
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International Phone Sales...

It is far easier to sell a product to an existing customer than to new customers, so the richest and most productive leads will come from an existing client base -- people and customers you are already working with.

1. Explore Your Existing Connections: The first line of approach for the successful marketing of International Phone Sales is to investigate your existing channels. Talk with the people you are now working with or with people who have expertise in related fields. Explore all the possible connections you have and see how these connections might give you access to a wide range of potential customers.

The best source from which to expand is the people you know and the companies you now do business with. The disadvantage of sending out faxes and making cold calls is that it is introducing a new concepts (global toll free, VoIP and others) by a new person (you.) So you have two obstacles to overcome. In certain, more conservative countries, this is a formidable obstacle. The advantage of working through existing channels is that you are introducing a new concept by someone they already know. So that crucial element of trust is already established.

2. Begin Marketing After you Get New Customers: Leads from existing customers is a great source fro getting new customers. Se if people who are using the service might know if other people or companies could benefit from using the service.

a) Get referrals from existing customers. To do this you must stay in touch with your customers. After a week or two call up your customer to see if he as any questions about the service and if there is something he needs. The most successful agents make a habit of visiting their customers and getting them established.

b) Another way to get referrals is to ask clients if they know anyone who could help you with your marketing. They may refer you to someone (who may not want to use your service) but may know a lot of people who do.

c) It is also essential to FOLLOW UP. A few weeks after signing up a customer, call or email them up to see if they are having any problems or if the have any questions. If they are enjoying the service (and saving money) you can ask them if they know anyone else who might be able to use the service. This is, by far, the best and most reliable way to expand your business.

d) Satisfied customers may also be potential business partners or sub-agents, so keep your eye open.

3. Market Vertically. Remember, once you get one company using the service, this is the perfect reference to use in order to get other companies signed up as well. Market vertically, not horizontally. In other words, instead of approaching wide groups of businesses approach all the companies in one field, such as all the travel agencies, food export, computer services, etc. Get familiar with one industry and their needs, and see what solutions you can offer them, see what niches you can create, see what unique issues they have and find out how you can resolve them. Seek the help of people already in the field. If you are approaching travel agencies, try to get someone familiar with the business to help you, either as a partner, or as a sub-agent.

4. Set Up A Work Force: People who have extensive business connections, or experience in marketing may offer this service directly to businesses. An other approach is to cultivate a good group of agents. This can be done by getting agents one by one, or approaching businesses or organizations that already have an existing sales force. They can offer international callback as an additional item to an existing product line. Companies who offer computer software or internet access, can also offer international phone services.

The best possible contacts in any Network are those companies or individuals who have access to large databases of other business. In other words, seek to work in partnership with other companies that deal with companies, such as utility audit companies, tax planners, real estate locators, commercial insurance companies, financial advisors, management consulting firms, telephone installation providers, etc. (And remember, a very good way to do this is through references from existing customers.)

5. Just a cool idea ..... Opening a new account requires the sending to the client specific information and numbers for use of their new service. It is good business to send any new client a welcome letter. In addition, about a week later it is a good idea to again send another asking if all is ok getting started, are there any questions AND please feel free to share your website address with anyone else they know who could save money with your services

It works. New accounts visit your website that you have never directly solicited or even talked with.

Comments (1)
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Alirio Benavides Enr...
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www.serenigy.com/negocioglobal

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