You Really Can Use Articles To Build Your Email list
Copyright © Mike Pettengell
Getting prospective buyers to your website should always be ranked as high as the importance of the excellence and the quality of the services and /or the product you offer, regardless of whether you are offering a work at home business or some other kind of opportunity or niche market product/s. They should be co-ordianted to ensure your prospective buyers a highly satisfactory and needs satisfying visit.
An example of combining customer service and promotional marketing is through ‘opt-in’ marketing. With an opt-in email list you get the opportunity to introduce your website and products on a good time basis. Opt-in marketing is a strategy that is virtually low cost and not excessively time consuming. Here, you get the consent of your landing page visitors to subscribe to your newsletters and other promotional materials such as catalogues and free promotions.
Opt-in marketing uses your list of members to whom you send e-mail containing the information materials you want your members to receive. It is essential that you present your promotional items in a manner that will catch the interest and the eye of your members to keep them wanting more. The best way to do this is to provide fun, entertaining and informational articles.
Well written articles full of content and useful information will help to build your email list as more subscribers will be enticed to join your email list. When they have seen the examples of your content in your websites, they should be intrigued as to what may come next. Through subscribing to your newsletter your members can get a image or idea of what you have to offer, and if the nature of the information is such that it meets their desires or intrigues them to inquire further, your newsletter is working.
Many online enterprise websites and companies have realised the importance of utilising articles. They may aid in search engine optimization. More people are heading towards the internet for their information needs, providing the right information, by means of articles in your website and emails will increase the flow of your website traffic. With more traffic, the volume of your sales will grow. More turnover results in more profit.
A fundamental strategy of internet marketing (or even off-line enterprise for that matter) that anyone seeking on line success should commit to memory and use every time you may be considering how to improve your enterprise outcomes is: BUILD YOUR TTRAFFIC and LET YOUR TRAFFIC BUILD YOUR BUSINESS.
Some marketers just do not promote, even some who have bought a business in a box. Therefore they get NO traffic and that simply means NO sales. Hence they assume that it must have been a scam. Yet the reason for their failure is that they failed to adequately market their business.
There is increasing importance in the use of well written, information rich and keyword packed articles for the content of websites as well as for newsletters. These articles can provide the information people seek on the internet. If your website has articles rich in content, you will get many visitors seeking information on internet marketing and promotional strategies or whatever other knowledge or product you may be selling.
Well written articles will also boost your websites reputation. If they are filled with good information and guidance, you will come to be regarded as well informed and an expert on the subjects that you tackle. Your articles must be well researched so that your readers will trust you. When you have gained their trust, they will always come back to you for their needs on that subject.
Think of it this way: If you were to go out on a date with someone who turned out to be better than expected and showed you a wonderful time, would you, the next time, go on a blind date with the possibility that you may be hooking up with an axe murderer? :-)
There must be a connection in the articles you write with your website (or if you don’t want to write them yourself) commission them to tackle subjects that are closely connected with your type of enterprise. If you have a website for a medicine tackling a certain disease, your articles must be about that disease. Or if you sell materials for home improvements provide articles with those home improvement related themes. Most articles searched for are “How to†tips, guidelines, methods, manuals and such. If you provide these articles to your customers and you have their trust, they will always go to your website for help and advice as well as for your products.
With the loyalty of these prospective buyers, they may subscribe to your opt-in email list to receive all the information you have. If you provide them with the answers for that need, they will be happy to be receiving your newsletters as well as other promotional materials to keep them well informed. Some of your members may even forward your newsletters to other people when they find a certain article or product interesting.
You should provide convenient links in your newsletter so that when other people are reading it and want to read more, they may click on the link and go to your website. If you don’t know how, find out how to add simple links that say things such as “READ MORE†or “MORE INFO HEREâ€. If the articles you have in your website are also good, they may decide to sign up as well for your opt-in email list. This will build your email list and make it bigger.
Make sure to keep your members happy and interested in your newsletters and promotional materials. Keep on posting and writing good articles for your website and newsletter. If you are not interested in writing them or if you just don’t have the time, there are many well experienced and knowledgeable writers available to help you out. This is an investment that will pay for itself in time.
About the Author:
-----------------------------------------------------------------
Mike Pettengell, the eBizGuy, is an expert and often entertaining author on Internet Marketing.
T o download a free ebook on the science of internet marketing, or to sign up for a free complete marketing course with tips and secrets on work at home opportunities visit:
http://www.ProfitAutomated.com
-----------------------------------------------------------------
Getting prospective buyers to your website should always be ranked as high as the importance of the excellence and the quality of the services and /or the product you offer, regardless of whether you are offering a work at home business or some other kind of opportunity or niche market product/s. They should be co-ordianted to ensure your prospective buyers a highly satisfactory and needs satisfying visit.
An example of combining customer service and promotional marketing is through ‘opt-in’ marketing. With an opt-in email list you get the opportunity to introduce your website and products on a good time basis. Opt-in marketing is a strategy that is virtually low cost and not excessively time consuming. Here, you get the consent of your landing page visitors to subscribe to your newsletters and other promotional materials such as catalogues and free promotions.
Opt-in marketing uses your list of members to whom you send e-mail containing the information materials you want your members to receive. It is essential that you present your promotional items in a manner that will catch the interest and the eye of your members to keep them wanting more. The best way to do this is to provide fun, entertaining and informational articles.
Well written articles full of content and useful information will help to build your email list as more subscribers will be enticed to join your email list. When they have seen the examples of your content in your websites, they should be intrigued as to what may come next. Through subscribing to your newsletter your members can get a image or idea of what you have to offer, and if the nature of the information is such that it meets their desires or intrigues them to inquire further, your newsletter is working.
Many online enterprise websites and companies have realised the importance of utilising articles. They may aid in search engine optimization. More people are heading towards the internet for their information needs, providing the right information, by means of articles in your website and emails will increase the flow of your website traffic. With more traffic, the volume of your sales will grow. More turnover results in more profit.
A fundamental strategy of internet marketing (or even off-line enterprise for that matter) that anyone seeking on line success should commit to memory and use every time you may be considering how to improve your enterprise outcomes is: BUILD YOUR TTRAFFIC and LET YOUR TRAFFIC BUILD YOUR BUSINESS.
Some marketers just do not promote, even some who have bought a business in a box. Therefore they get NO traffic and that simply means NO sales. Hence they assume that it must have been a scam. Yet the reason for their failure is that they failed to adequately market their business.
There is increasing importance in the use of well written, information rich and keyword packed articles for the content of websites as well as for newsletters. These articles can provide the information people seek on the internet. If your website has articles rich in content, you will get many visitors seeking information on internet marketing and promotional strategies or whatever other knowledge or product you may be selling.
Well written articles will also boost your websites reputation. If they are filled with good information and guidance, you will come to be regarded as well informed and an expert on the subjects that you tackle. Your articles must be well researched so that your readers will trust you. When you have gained their trust, they will always come back to you for their needs on that subject.
Think of it this way: If you were to go out on a date with someone who turned out to be better than expected and showed you a wonderful time, would you, the next time, go on a blind date with the possibility that you may be hooking up with an axe murderer? :-)
There must be a connection in the articles you write with your website (or if you don’t want to write them yourself) commission them to tackle subjects that are closely connected with your type of enterprise. If you have a website for a medicine tackling a certain disease, your articles must be about that disease. Or if you sell materials for home improvements provide articles with those home improvement related themes. Most articles searched for are “How to†tips, guidelines, methods, manuals and such. If you provide these articles to your customers and you have their trust, they will always go to your website for help and advice as well as for your products.
With the loyalty of these prospective buyers, they may subscribe to your opt-in email list to receive all the information you have. If you provide them with the answers for that need, they will be happy to be receiving your newsletters as well as other promotional materials to keep them well informed. Some of your members may even forward your newsletters to other people when they find a certain article or product interesting.
You should provide convenient links in your newsletter so that when other people are reading it and want to read more, they may click on the link and go to your website. If you don’t know how, find out how to add simple links that say things such as “READ MORE†or “MORE INFO HEREâ€. If the articles you have in your website are also good, they may decide to sign up as well for your opt-in email list. This will build your email list and make it bigger.
Make sure to keep your members happy and interested in your newsletters and promotional materials. Keep on posting and writing good articles for your website and newsletter. If you are not interested in writing them or if you just don’t have the time, there are many well experienced and knowledgeable writers available to help you out. This is an investment that will pay for itself in time.
About the Author:
-----------------------------------------------------------------
Mike Pettengell, the eBizGuy, is an expert and often entertaining author on Internet Marketing.
T o download a free ebook on the science of internet marketing, or to sign up for a free complete marketing course with tips and secrets on work at home opportunities visit:
http://www.ProfitAutomated.com
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