10 Reasons Why SEO Will Save Your Business During this COVID 19 Crisis
by Hello Blog SEO ExecutiveIt
has been generations since the last pandemic hit, so no one really knows how to
react and what to do with the current crisis the world is in. That is why many
businesses see predictions point toward economic collapse, and many know there
is not much else they can do.
But
did you know that your small business could survive and even thrive
during this crisis through some digital tweaks? While you shelter from the storm,
you can still use SEO to effectively sustain your business in several ways.
Basically,
don’t let your business be quarantined, too.
This
is an opportunity to do something, maybe out of empathy or something else. When times are good you regularly use words
like ”we understand, we care, we value our customer” and so on. When a pandemic
or an epidemic happens, this is the time to actually walk that talk.
Remember,
these are people that receive your newsletters, comment in discussion forums,
and may have even left great reviews about your business. Is this the time to
shove products down their throats? Certainly not! It is time to be an
understanding friend. The content you share should allow them to know ‘you know
what they're facing’. Showing the human side of your business may be a good
idea. People usually feel happier once they know they can relate with a
business that understands. If your business helps the community during the
epidemic, share that during a newsletter or find ways to include it in your
content.
Advancing
Your Brand
SEO
is a tested branding tool and can work even in times of an epidemic. The trick
is in knowing the way to use it. People may not have any use for your products
or services as they worry about their jobs, mortgage, and trying to stay
healthy themselves.
But,
does that mean they're offline? By no means.
They
are quarantined in their homes and checking out various things associated with
COVID-19 (that can include products and services that relate to making their
life easy during the pandemic) or about staying alive.
You
can tweak your content in order for your brand to continue to stand out. Some
businesses take it upon themselves to share safety messages with their
audience, so albeit you’re selling products that will be the last item on
anyone’s mind during an epidemic, your brand remains visible in searches. It’s
possible to optimize keywords that will relate to safety during an epidemic.
Remember,
however, that at a time like this, it's not going to be appropriate for your
brand to be sharing humorous memes even if it means getting noticed. It may
come across as insensitive and do more harm than good.
Offers
Businesses a Lifeline
So
you've got to limit yourselves to your homes, clients cannot come to your
office and business is spiraling to a crush.
Don’t
lose hope yet, SEO will come to your rescue.
Remember,
people are online more, so it is time to focus on running the business online.
What better way to get attention than to use SEO strategies? People probably
have more time to read and answer emails, and some could also be trying to find
out more about a particular product or service.
With
today’s technology, the web could be busier than ever despite the pandemic. SEO
gives you an opportunity to remain relevant during the lockdown, and though
visitors to your site might not make purchases, it might be the case when
things go back to normal.
Top
of Mind Awareness
SEO
allows you to remain visible. During an epidemic, the minds of individuals are
preoccupied with survival. If your business provides a number of the items
necessary for survival like food, medication and even toilet paper, you’ll
already be on top of mind for several people. But, SEO will still be able to
assist you have an edge over other competitors. Even for the companies not
involved in essential products, you can still use SEO to take care of the top
of mind awareness which can become an asset once the storm blows over.
Remember,
out of sight leads to being out of mind, so if people aren't seeing you in
search results, they're going to ditch you. Mitigate that risk using SEO.
Chance
to place Distance Between You and the Competition
The
competition is probably going to put their foot off the pedal. The fact that
folks are locked up in their homes may make the competition believe that they
need no reason to push their SEO strategies. Google, however, doesn't pack up
due to an epidemic. Many of us are still searching and Google is ranking. It’s
the simplest time to surge to a far better ranking since the competition to be
noticed is reduced. In some niches, you could possibly find you're the sole
business still active.
By
optimizing for particular words at the time of an epidemic, you'll be giving
yourself a start because when the competition finally resumes their SEO
efforts, they're going to have some catching up to do.
The
end of the pandemic might not be near. It could take months, which gives you
time surge far ahead.
Provides
Hope for After the Pandemic (Long Term Marketing)
For
many businesses, the longer term is uncertain. The planet is dipping into a
recession so cuts will need to be made and picking yourself up then won't be
easy. It is sensible to position your marketing strategy for the future beyond
the pandemic. SEO is characteristically an extended term strategy. What you are
doing today will bear fruits much later. Since the pandemic has no expiry date,
it is sensible to place more effort into an extended term strategy in order
that, once the disease has crawled back to wherever it came from, you’ll be
able to receive customers.
SEO
done now is a seed for the longer term.
Reinforces
Expertise and Authority
Some
people will take the time to catch up on their reading. If they're cooped up
within the house, they could also find some new great content to read. Having
great content in your field of experience is a great chance to draw in such
people. There are many tools you can use to seek out what keywords people are
checking out in your area of experience, then you can optimize for those
keywords. You’ll likely find tons of individuals checking out information
associated with the pandemic, but some are trying to find something different.
The impression you create during the time of the lockdown will last even after
it is over, and you could possibly convert more visitors to your site because
they realize you're an authority in the field.
Provides
Analytical Insights into Demand
Using
SEO analytics, you would be ready to predict the demand curve for your goods or
services. This is often vital information which will help a business plan for a
possible slump. The organic traffic that you get may be a sign of interest.
During the pandemic, people’s needs change, but it’s not always drastic.
Sometimes, it's going to be consistent with the quantity of cash they still
have at their disposal. A person, for instance, may buy chocolates during the
primary and second week of an epidemic but later find it a luxury that they can
do without.
SEO
analytic tools can show you ways interest in your product or service is
dropping, and you can start planning your next move. This will even be employed
by economists to predict the impact of an epidemic.
You
can Gain From Searchers Who Still Want to Shop
Not
all are strapped for cash. Some still have the cash but would rather not spend
it. Local SEO will help such people find businesses, which will provide for his
or her needs within the world that they're in. However, even during a recession,
there will still be people able to spend.
If
you ignore SEO, you will not find these people, which will be revenue missed,
something businesses that are struggling to survive cannot afford. SEO can,
therefore, keep commerce alive despite the adversity.
Reveals
New Trends
For
SEO practitioners who keep a keen eye on search trends during a time like this,
there's tons to find out . Despite the disruption COVID-19 might cause, people
will reinvent themselves. They'll start to possess more interest in certain
things that they didn't have interest in previously.
For
example, tissue paper is in such high demand like never before. Maybe it will
even become a trend even after the pandemic. Learning such things prepares an
SEO practitioner for the changes that will come. It’s obvious that things will
change after the pandemic, and it pays to be in the know of the latest trends.
Final
Word
It’s
a tragedy for the planet as numerous people are suffering from this pandemic.
Lives, businesses, jobs, and even relationships have ended due to coronavirus.
Humanity, however, must survive. Remaining indoors will keep many safe, and
when the pandemic finally reaches an end, we'll be ready to rebuild our lives
and economy.
Get
the head start by preparing your business for the long haul with SEO.
Checkout
Top Rank SEO Philippines for your business today.
Sponsor Ads
Created on Sep 14th 2020 04:51. Viewed 496 times.